false http://photo.goodreads.com/books/1179939972m/975354.jpg 975354 1 A colorful mix of historical narrative, revealing personal memoir, and sassy industry tell-all, <I>A Big Life in Advertising</I> offers up Mary Wells Lawrence's bubbling take on life, love, and plugging products. Well, spills it into your lap, actually. Spanning four decades in the world of advertising and the life of one of its star players, <I>A Big Life</I> oozes with juicy details and insider revelations. <p> After an inspiring stint as one of the infamous Bill Bernbach's protégés, Lawrence really began her career at Jack Tinker & Partners, revolutionizing the images of such brands as Alka-Seltzer and Braniff Airways. But when denied the title of president, Lawrence "let loose the bear," as she puts it, and with the creative team of Stewart Greene and Dick Rich, set up shop as Wells Rich Greene. Over the course of the next quarter century, Lawrence and her cast of characters "made theatre out of the advertising business," giving brands like Benson & Hedges, American Motors, TWA, Midas, and Procter & Gamble's Gleem toothpaste their turn on the stage of stardom. While Lawrence's story is less about her agency's creative work and more about her impressions of and interactions with virtually everyone who was anyone in the advertising world of the '70s and '80s, she does include glimpses into her own childhood, life as a mother, and battles with cancer, adding a touch of reality to an otherwise glittering world. Some readers may feel Lawrence's opinion of her own beauty and charm plays too prominent a role in her reminiscing, but she was, after all, an adventurous queen bee in a glamorous world. Her chatty style of writing, and her ebullient enthusiasm for all she has experienced and accomplished, make this book read more like a novel than a memoir. It's an entertaining, fast-paced tale of a big star's big life. <I>--S. Ketchum</I> 960251 19 5 2003 A Big Life In Advertising total:38|5:7|4:14|3:9|2:7|1:1| 38 133 58 8 3 0 false false Wed Oct 01 00:00:00 -0700 2008 Tue May 19 21:03:44 -0700 2009 Tue May 19 21:04:27 -0700 2009 4 0 false false Thu Sep 20 06:58:29 -0700 2007 Thu Sep 20 07:03:20 -0700 2007 2 0 false false Tue Jan 01 00:00:00 -0800 2002 Tue Apr 15 11:11:59 -0700 2008 Tue Apr 15 11:12:42 -0700 2008 4 0 false false Wed Jan 01 00:00:00 -0800 2003 Sat Jan 26 15:55:28 -0800 2008 Sat Jan 26 15:56:08 -0800 2008 4 0 false false Sun Sep 01 00:00:00 -0700 2002 Fri Jul 13 08:26:07 -0700 2007 Fri Jul 13 08:27:23 -0700 2007 4 0 false false Sat May 01 00:00:00 -0700 2004 Sat Jan 05 08:41:12 -0800 2008 Sat Jan 05 08:42:06 -0800 2008 5 0 true false Thu Jul 19 06:13:15 -0700 2007 Thu Jul 19 06:39:43 -0700 2007 5 0 false false Mon Jul 28 12:41:54 -0700 2008 Mon Jul 28 12:55:29 -0700 2008 0 0 false false Mon Nov 23 21:11:18 -0800 2009 Mon Nov 23 21:11:33 -0800 2009 0 0 false false Mon Nov 09 15:31:28 -0800 2009 Mon Nov 09 15:31:28 -0800 2009 0 0 false false Fri Nov 06 17:34:00 -0800 2009 Fri Nov 06 17:34:00 -0800 2009 0 0 false false Fri Nov 06 16:19:05 -0800 2009 Fri Nov 06 16:19:05 -0800 2009 0 0 false false Tue Sep 15 09:55:01 -0700 2009 Tue Sep 15 09:55:01 -0700 2009 0 0 false false Wed Aug 12 03:01:56 -0700 2009 Mon Sep 21 00:21:57 -0700 2009 4 0 false false Fri Aug 07 22:26:49 -0700 2009 Fri Aug 07 22:26:49 -0700 2009 0 0 false false Thu Jul 16 14:44:11 -0700 2009 Thu Jul 16 14:44:11 -0700 2009 4 0 false false Wed Dec 01 00:00:00 -0800 2004 Tue Jul 14 22:15:37 -0700 2009 Tue Jul 14 22:25:56 -0700 2009 3 0 false false Fri Jul 03 17:49:26 -0700 2009 Fri Jul 03 17:49:26 -0700 2009 4 0 false false Tue Apr 14 19:17:38 -0700 2009 Tue Apr 14 19:17:38 -0700 2009 2 0 false false Fri Jul 31 12:28:24 -0700 2009 Sat Apr 11 10:07:03 -0700 2009 Fri Jul 31 12:28:24 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=975354