false http://photo.goodreads.com/books/1179934439m/974777.jpg 974777 2 "Ideal for executives or PR pros who which to learn about successful brands through practical examples," PR Week. "Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful," Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners. 2211294 2004 Brand Royalty: How the World's Top 100 Brands Thrive & Survive total:5|5:1|4:2|3:2| 5 19 9 0 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 0 0 false Fri Nov 06 08:28:59 -0800 2009 Fri Nov 06 08:28:59 -0800 2009 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 0 0 false Wed Jul 01 06:32:13 -0700 2009 Wed Jul 01 06:32:13 -0700 2009 2205529 0749442573 9780749442576 0 0 3.80 http://photo.goodreads.com/books/1255585870m/2205529.jpg http://www.goodreads.com/book/show/2205529.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_and_Survive 0 0 false Thu May 14 06:20:26 -0700 2009 Thu May 14 06:20:26 -0700 2009 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 3 0 false Sat Mar 21 22:57:22 -0700 2009 Sat Mar 21 22:57:22 -0700 2009 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 4 0 false Mon Nov 03 09:04:08 -0800 2008 Mon Nov 03 09:04:08 -0800 2008 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 3 0 false Fri Aug 08 08:11:42 -0700 2008 Fri Aug 08 08:11:58 -0700 2008 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 5 0 false Mon May 26 02:38:32 -0700 2008 Mon May 26 02:38:32 -0700 2008 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 0 0 false Sun Feb 24 20:56:10 -0800 2008 Sun Feb 24 20:56:10 -0800 2008 974777 0749448261 9780749448264 5 0 3.80 http://photo.goodreads.com/books/1179934439m/974777.jpg http://www.goodreads.com/book/show/974777.Brand_Royalty_How_the_World_s_Top_100_Brands_Thrive_Survive 4 0 false Sun Oct 07 05:53:51 -0700 2007 Sun Oct 07 05:53:51 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=974777