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Consumer Behavior for Dummies

3.25  ·  Rating Details ·  8 Ratings  ·  0 Reviews
Learn to:

Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue!

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identif
ebook, 384 pages
Published April 22nd 2009 by For Dummies (first published April 13th 2009)
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