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Consumer Behavior for Dummies
by Laura Lake (Goodreads Author)
Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to c ...more
ebook, 384 pages
Published April 22nd 2009 by For Dummies
(first published April 13th 2009)
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