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L'arte di avere sempre l'ultima parola
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L'arte di avere sempre l'ultima parola

3.75 of 5 stars 3.75  ·  rating details  ·  1,681 ratings  ·  188 reviews
Jay Heinrichs insegna a districarsi tra i trabocchetti della comunicazione non verbale e a fare propri con semplicità i cardini della retorica classica, svelando che politici, autori, personaggi televisivi e star del cinema o della musica se ne sono sempre serviti per ottenere il più antico degli scopi: fare di testa propria. Così si scoprirà che fanno parte degli omerismi ...more
Paperback, 378 pages
Published 2008 by Kowalski (first published February 27th 2007)
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This is a highly competent introduction to the ancient Greek and Roman art of rhetoric -- or, as the author is fond of saying -- verbal ju-jitsu. It's that kind of irritating cheerful trendiness that prevented me from giving the book 5 stars. The author is determined to make the book funny and cute. He tells many stories on himself where his attempts at...verbal ju-jitsu...backfire amusingly, usually because his wife sees right through his feeble attempts to manipulate her. All of that got tires ...more
For an accessible, engaging, and non-textbook book about rhetoric, I found it very successful. The examples are relevant and Heinrichs creates more memorable names for the Latin rhetorical terms. He gives rhetoric more applicability and relevance to our lives by exposing how it used in popular culture. I learned quite a bit from the book, even if it jumped around a lot.

However, I got quite annoyed with Heinrichs' narrative voice by about halfway through the book. At first, I really enjoyed the h
Steven Ackerley
Can I give ZERO stars?

One of only three books I have thrown to the floor in disgust and have no intention or desire to ever go back to it.

The writer comes across as patronising and smug, and he appears to love footnotes so much he actually sticks them in amongst the text in little, annoying box-outs.

The only funny bits in this supposedly humorous book are the Simpson's quotes, so go watch Homer instead.
Rather than write a review, let me just share a few of the gems that you can expect from this book:

[The happy couples] manipulated one another. That's a good thing. While our culture tends to admire straight shooters, [...] those people rarely get their way in the end. (pg. 16)

You need to determine your audience's values and then appear to live up to them. (pg. 60)

- If facts work in your favor use them. If they don't (or you don't know them), then...
- Redefine the terms instead. If that won't w
In his book Thank You for Arguing Jay Heinrichs teaches readers about the art of argument. He details the tools and techniques necessary for persuasion, and branches out into the overall importance of rhetoric in contemporary society and in our daily lives.

Thank You for Arguing served as a great guide to the many terms, tips, and tricks of argument. Heinrichs keeps his tone light to avoid boring his readers, and even points out how he utilizes rhetoric in his own writing throughout the book. Whi
Jul 14, 2008 Matt rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Anyone writing a speech; Anyone who ever makes an argument or is persuaded to do anything
Recommended to Matt by: Becca
Excellent book! For those of us who took literature instead of rhetoric in college (ehem, yeah), it's a great intro to the mysterious dark art. Heinrichs humorously illuminates the nuts and bolts of argument, the art of persuading an audience to change its mind or mood or to get it to act. He gets you to remove yourself from argument and become a third party observer. What are the speaker's goals? What does he want me to think or do about something? Is he appealing to my feelings, logic, or his ...more
I couldn't do it. I couldn't finish it, even after slogging through 200 pages. The book is filled with valuable information, but the author's writing style is intolerable. Filled with pop culture references and anecdotes from his family, it's like listening to a guy at a party who is incredibly proud of himself and won't shut up even though no one is laughing at his jokes. For instance... I started leafing through the book, flipped pages, closed it. And then I read the blurb on the back which he ...more
Ivan Lozano
Rhetoric has earned a bad name in past years. Deservedly so, no? After all it's how dirty politicians and vicious salesmen trick us into doing their will right?

Well, not so. This book picks up rhetoric from the dumps, gives it a shower and a shave and shows us the other side of rhetoric; the one that helps us get the best result out of every argument, that teaches us how to explain ourselves clearly and empathically and, perhaps most important of all, provides the perfect vaccine for the shady u
This book really opened my eyes to rhetoric-it is the art of persuasion. The book takes you through an in depth analysis of the topic and applies each persuasive skill to a real life application. The book challenged me to think about persuasion in totally new ways. Rhetoric once was the main focus of liberal education. Our founders were well versed in it as well. Some of its morally questionable aspects perplexed me and forced me to reassess my position. It's really worth the read (and if you're ...more
The very best college class I took was Dr. Bertonasco's rhetoric class. Dr. B was a stern taskmaster and a hard grader-- and I learned so much about polishing self-expression and about analyzing other's expressed opinions. Valuable lessons for the academic life and for real life.

I hoped to find a book that would return me to that classroom and help me recall the skills I so appreciated. This book is not that one.

This book is less about the well-reasoned argument than about clobbering anyone who
As a teacher of high school rhetoric I found this a great book that explains the classical art of persuasion. He uses many great examples from history, his personal experience, politics, television and other things in our culture. He has a funny sense of humor and gets his point across well. It is well organized and he uses sideboards to give other facts or definitions which were helpful. I will recommend this to those who know nothing about rhetoric and also to my students.
Aditi Chincholi
This is a good, light read on the various techniques of the art of rhetoric without being taxing on the brain. I can't say I'm fully convinced of the effectiveness of some of the techniques, but it was nevertheless quite insightful in unveiling the omnipresence of subtle psychological influences that continuously work around us all the time.

Of course I'm concerned about the moral ambiguity of it all. I'd like to believe most of normal rhetoric is executed at a very subconscious level although I
Lizzie Upchurch
Sep 12, 2015 Lizzie Upchurch rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Alicia Upchurch
It wasn't bad for a non-fiction book. I now know how to irritate my mother in many new ways but it also taught me that there's a difference between fighting and arguing.
Kathryn Patterson
This is perhaps the most interesting child-rearing book I've ever read. Why? Because you learn how to teach your children to debate with you.

The title, "Thank You for Arguing", is slightly misleading, because the author, Jay Heinrichs, is attempting to dissuade people from the common reaction of blind arguing. Instead, Heinrichs wants people to learn how to debate again, how to listen to each other's statements and respond accordingly.

Personally, I learned a lot about debate, and how to presen
Andrew Gallagher
This book does have some value, though you have to wade through the mud to get it.

Rhetoric is an interesting and valuable subject, perhaps it was my mistake to pick up a book that was clearly going to take a light approach on the topic. As a man who enjoys Aristotle, and watched the Simpsons growing up, I thought this may be a fun way to reinforce what I know about Rhetoric, and add to it in a fun way (the cover states 'What Aristotle, Lincoln, and Homer Simpson can teach us about the art of pe
Tj Wilson
The sidebars are a little much. Too many sidebars make for too much disjointedness. I don't do well when people I'm conversing with have side conversations. Don't do it with writing![return][return]On the whole, the examples (good for people who know 90s culture and movies, otherwise...) and terms are all in here. It's a little hard to digest. Took me a good two weeks to slog through it. But there are some interesting bits in here.[return][return]I applaud the author's call to inculcate everyone ...more
Annette Roman
An interesting addition to the zillions of books I've read on logic and negotiation. Acknowledges the legitimacy of rhetorical techniques as simple as picking the right time to bring something up. A little too cute with it's caption asides (TRY THIS AT WORK...) and self-referential, but easy to follow and absorb. I appreciate too the point that learning the Greek terms for rhetorical techniques isn't strictly necessary to understand and remember the concepts, since in the original Greek the term ...more
Jul 02, 2008 Rebecca rated it 5 of 5 stars  ·  review of another edition
Recommended to Rebecca by: Jeremy D.
What a great book! Half textbook (Cicero and Aristotle and their serpentine rhetorical terminology are the real stars)and half handy and hilarious how-to guide, it was a fun, entertaining, and educating read. Educating in the best sense-- the author reveals the amount of persuasion we actually undertake daily, breaks the art of persuasion down into its parts, and gives the readers the skills to de-code others' persuasive techniques (you can become a liar-detector) and communicate your ideas clea ...more
Felicia Lopez
Aug 27, 2008 Felicia Lopez rated it 3 of 5 stars  ·  review of another edition
Recommends it for: those looking for a basic rhetoric book.
My boyfriend gave me this book because it's a rhetoric book, and being that I majored in Rhetoric in college, he thought I'd enjoy it.
Overall, I enjoyed reading it. The chapters follow a format that I would have benefitted from during study sessions during my introductory days in the department. A good, but selectively incomplete foundation for argument, the book provides quality information but failed to keep my attention. When I read parts of the book aloud to my boyfriend, I could see him gr
Really enjoyable read. Heinrichs' writing is a great blend of education and humor, bolstered by anecdotes, pop culture, and history. This is definitely one of the books you sit, chew, and mull over, then flip back through to attempt to digest the points. As Heinrichs emphasizes at the book's conclusion, practice is what perfect rhetoric. The book is a great start, and it provides jumping off points for that necessary practice in its appendices. Great read for people (like me) who argue for a liv ...more
Chloe  Bright
**Marked as read at 51%**

Due to constantly being behind all year long on my reading challenge and not being able to catch up, I am going to mark this book as read. I cannot give it a fair rating because I did not complete it yet. My teacher said we will continue reading it throughout the school year, but who knows if/when we will ever finish reading it. I am just going to mark this as read because I have read half of it and did all the reading for this that was required of me (and also mainly be
In Thank You For Arguing, Heinrichs introduces basic rhetoric techniques. He does this in a playful manner with examples from his own experience and tv show references.

Heinrichs's voice comes across as likable and humorous. I learned a lot about the art of rhetoric and how to go about "seducing" people. My only complaint is the material began to feel a little repetitive after the first 100 pages. One of the better books I've read for school.

I recommend this to people who enjoy finding a common
May 15, 2008 Angela rated it 2 of 5 stars  ·  review of another edition
Recommends it for: students of human nature and interaction, aspiring snobs, those who are being manipulated!
Recommended to Angela by: Michael
Shelves: ditched
Interesting, but it leaves a bad taste in my mouth. He's erudite and well informed, so I'm sure I could have learned more from him by reading the second half of the book - but he's also long-winded and... at least comes across as being manipulative. Actually, he probably would admit to being manipulative, and then ask, "what's wrong with that?!" I actually probably would have read more if there hadn't been too many other lovely things to read in the world - and an overdue notice from the library ...more
I did not like the book. I did not like its style. The expose is not intuitive but rather convoluted, and requires a lot of thinking in order to detangle the key pieces of information, and to put the puzzle pieces correctly to form a whole picture of rhetoric. The book is also very us-centric.

I did like that it provided view points to topics I have wondered about, and to a foreigner, even a seasoned one, this is a welcome benefit. Further, while jumbled, the roots of rhetoric are indeed present
First, let me say this. I had to read Thank You for Arguing for summer reading. Otherwise I would not have looked twice at it.

Everyone said it would get better as it went on, and it did! The last ten pages or so were alright. However, the preceding 300 or so were awful.

There were some good points to this book. I think it's useful for being aware of others' use of rhetoric and occasionally for identifying logical fallacies in arguments. I am never able to actually use rhetoric from this book, tho
Roger McFarland
Actually read in March of 2009. The following is a summary of notes (or review) written at the time that I am moving to my Goodreads library.

I picked this book up at the bookstore, looked it over, and almost put it back down. It seemed to have that “rhetoric for dummies” look to it with short chapters, sidebars, etc. Even though I am a dummy, I don’t usually go for that busy, disjointed format in books. I’m glad I took this one to the register though. Finishing a book with the sense that you ha
For an accessible, engaging, and non-textbook book about rhetoric, I found it very successful. The examples are relevant and Heinrichs creates more memorable names for the Latin rhetorical terms. He gives rhetoric more applicability and relevance to our lives by exposing how it used in popular culture. I learned quite a bit from the book, even if it jumped around a lot.

However, I got quite annoyed with Heinrichs' narrative voice by about halfway through the book. At first, I really enjoyed the h
I wish I had discovered this book six months ago! It is the PERFECT book about argument; it's funny, persuasive, and makes a potentially dry subject (the ancient art of rhetoric) endlessly entertaining. I intend to use this as my text book for my Argument class, but don't let its future status as a textbook deter you. It's more than interesting enough to read for its own sake (especially if you ever want to convince anyone of anything).
Garrett Zecker
Jan 31, 2014 Garrett Zecker rated it 4 of 5 stars  ·  review of another edition
Recommended to Garrett by: Ryan Leary
An incredibly engaging book on rhetoric, ‘Thank You’ is a smash in the right direction for learning the practical and modern approaches to the timeless strategies of persuasive and argumentative speech. While I have read many books on this throughout my life, ranging from high school to college to an adult who teaches writing, I have to say that this is probably the best recent enlightening book on the subject that I have read.

Where this book is set apart from many of the others is its simple p
Jul 08, 2008 John rated it 5 of 5 stars  ·  review of another edition
Recommends it for: speakers; writers; anyone.
I read this casually, not really trying to take notes or work its principles into my conversations. However, I've noticed--and a couple of friends have noticed--that I've become a much better arguer lately. (Just a little more practice and I meet even consider taking on my sister again).
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  • A Handlist of Rhetorical Terms
  • A Rulebook for Arguments
  • How to Win Every Argument: The Use and Abuse of Logic
  • Classical Rhetoric for the Modern Student
  • I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World
  • Power: Why Some People Have it and Others Don't
  • Nonsense: Red Herrings, Straw Men and Sacred Cows: How We Abuse Logic in Our Everyday Language
  • It Was the Best of Sentences, It Was the Worst of Sentences: A Writer's Guide to Crafting Killer Sentences
  • Asking the Right Questions: A Guide to Critical Thinking
  • Style: Toward Clarity and Grace
  • Lying: Moral Choice in Public and Private Life
  • It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business
  • A Social Strategy: How We Profit from Social Media
  • Humans Are Underrated: Proving Your Value in the Age of Brilliant Technology
  • When Languages Die: The Extinction of the World's Languages and the Erosion of Human Knowledge
  • Introducing Wittgenstein
  • A Rhetoric of Motives
  • The Secret Life of Pronouns: What Our Words Say About Us

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