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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru
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Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru

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3.8 of 5 stars 3.80  ·  rating details  ·  30 ratings  ·  4 reviews
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, com ...more
ebook, 358 pages
Published June 29th 2010 by Capstone (first published June 15th 2010)
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(showing 1-30 of 63)
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Robin
Excellent and practical introduction to branding for the non-marketer
Anna Lundberg
A very down-to-earth overview of things you need to consider when creating, and growing, your brand - most useful for someone who is new to marketing but still very interesting for me with my corporate background to get a different perspective. As an independent consultant, I found the author's insights on his own brand as "Brand Strategy Guru" particularly interesting, as well as reassuring: with his examples coming largely from the Norfolk area, it shows that you can be seen as a credible expe ...more
Ken
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.

There is one fault with this book for me though, it is not very specific to all types of businesses, such
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