false http://photo.goodreads.com/books/1179892169m/969798.jpg 969798 1 Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. 954695 28 9 2006 Street-smart Advertising: How to Win the Battle of the Buzz total:1|2:1| 1 2 2 0 0 0 false false Sun Oct 11 12:23:14 -0700 2009 Sun Oct 11 12:23:14 -0700 2009 2 0 false false Tue Dec 02 14:11:29 -0800 2008 Tue Dec 02 14:11:34 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=969798