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How to Get Ideas

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3.92  ·  Rating Details ·  1,036 Ratings  ·  101 Reviews

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

ebook, 19 pages
Published June 1st 2007 by Berrett-Koehler Publishers, Inc. (first published September 30th 1996)
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Sebah Al-Ali
Mar 02, 2010 Sebah Al-Ali rated it it was amazing  ·  review of another edition
Loved it! Inspiring. Enjoyable. I really wished there were more chapters/pages to read.

It's THE book to read when you feel demotivated or are looking for a new start.

I LEARNED:
Quoting Young, to generate creative ideas:
1. "Gather its raw materials"
2. "masticate those materials.”
3. "You drop the whole subject and put the problem out of your mind as completely as you can"
4. "Out of nowhere the idea will appear"
5. "“take your little newborn idea out into the world of reality" and watch it grow

Quo
...more
Rosie Nguyễn
Jul 26, 2015 Rosie Nguyễn rated it really liked it  ·  review of another edition
An easy to read, funny, and good book. Highly recommended for those whose work needs creativity.

It took Jack Foster 3 years to finish this book. I think it's worth it. Being a writer continuously seeking for new ideas, I have applied some of the techniques in this book through my writing unconsciously. But this book collects all the methods to find new ideas systematically, with witty quotes and stories, it reminds all the creators that: ideas are like love, they are all around. All we need to
...more
Anh Ngọc Vũ
Jul 14, 2015 Anh Ngọc Vũ rated it liked it  ·  review of another edition
Recommended to Anh Ngọc by: Phương Phạm
Từ tiêu đề đã khiến cho người đọc tò mò. Tại sao một nửa của 13 lại là 8? Đó chính là vẻ đẹp và nét hấp dẫn khó cưỡng của ý tưởng sáng tạo khi được cơi nới khỏi những bó buộc của nguyên tắc.
Cuốn sách bàn về bản chất của ý tưởng, chúng là kết tinh của những liên kết từ những ý tưởng và concept khác nhau trong cuộc sống. Tìm ra ý tưởng chính là hành trình tìm ra mối liên kết vô hình và hữu hình đó.
5 điều quan trọng nhất để tìm ra ý tưởng:
- Biết cách đặt ra câu hỏi: đừng đặt những câu hỏi vô ích, h
...more
Amna
Jul 11, 2014 Amna rated it really liked it  ·  review of another edition
أملك هذا الكتاب منذ مدة طويلة ولا أدري حقا لم أجلت قراءته حتى هذه اللحظة، ربما لخشيتي أن تكون الترجمة دون المستوى وذلك لمروري بتجربة سابقة سيئة لقراءة كتاب من نفس النوعية أصابتني ترجمته المريعة بعقدة زالت أخيرا بعد قراءتي لهذا الكتاب.

الكتاب رائع بكل المقاييس .. أفكاره سلسة ومرتبة وأسلوبه شائق .. مفيد وملهم جدا .. خرجت منه بأفكار واقتباسات ومعرفة لا بأس بها .. وبحماس إضافي لالتقاط تلك الأفكار الطائرة التي تحوم حولنا في كل وقت .. الترجمة جاءت جيدة وأوصلت المضمون ببساطة ويسر وبدون فذلكة ..
أسجل إعجا
...more
Nargizazimli
Nov 30, 2015 Nargizazimli rated it really liked it  ·  review of another edition
ENJOYABLE AND FUN!
Amal
Feb 17, 2012 Amal rated it it was amazing  ·  review of another edition

من أجمل الكتب التي قرأتها و فصلت ماهية التفكير

رااااااااااااااااائع

توجد به الكثير من النصائح والقصص و الأفكار كي تحصل بها على الأفكار

أجمل نصيحة ظفرت بها من هذا الكتاب

اقرأ كل يوم قصيدة و مقالة و قصة قصيرة

فأنت لا تعلم متى ستصدم في عقلة فكرة مقالة مع قصيدة قرأتها قبل 10 أعوام

لتخرج بفكرة جديدة ؟؟!!!

لا تفوتوا فرصة قرائته

رباح حسن
Jul 01, 2011 رباح حسن rated it really liked it  ·  review of another edition
كتاب جميل وسهل وممتلئ بالافكار الرائعة لا يستغرق اكثر من جلستين لقراءته
وهو اضافة جديدة لكل قارئ
انصح بقراءته
Nitish
Jul 29, 2014 Nitish rated it really liked it  ·  review of another edition
Tell me why do people often read Self Help when they can read this book.
Orjowan S
Dec 12, 2015 Orjowan S rated it it was amazing  ·  review of another edition
على الرغم من أننا في عصر سهولة الحصول على المعلومات بالإضافة إلى سرعة توفرها، غير أن غالبا ما يكون الحصول على الأفكار، هو أصعب ما يواجهه الذين يعملون بالمجالات الإبداعية أو من يسعون إلى التطوير في المجالات الإدارية والتعليمية وما إلى ذلك.. لذلك فإن اتباع طرق مقدمة من خبراء في هذا المجال يساعدنا كثيرا في الحصول على الأفكار المتطايرة وحصرها وتطويرها لنحولها إلى واقع ملموس ويساعدنا أيضا في تطوير الأفكار التي نقدمها للآخرين، وهذا ما يقدمه هذا الكتاب الخفيف الذي يقدم معلومات مرتبة وتطويرية بأسلوب سلس ...more
Quỳnh Anh
Sep 09, 2012 Quỳnh Anh rated it it was amazing  ·  review of another edition
Love this book. It's amazing how lessons come into your mind naturally. The author easily captures readers with his wisdom, experience and sense of humor. My God! Just simply "To do is to be" and "To be is to do" become "Do be do be do" in Frank Sinatra's song =)) I can't help laughing but at the same time, I realize the power of creative combination. Ideas doesn't have to be big and serious. They are all around and we just have to pay attention. Great content written in a few words. Inspiring! ...more
Ransom
May 06, 2011 Ransom rated it liked it  ·  review of another edition
Shelves: about-writing
I'm glad I chose to practice my speed-reading on this book. It's interesting, and if someone has a lot of trouble getting ideas it might be worth looking into.

I enjoyed the quotes to begin each chapter, but it seemed almost like it was too drawn out with examples. The author does well illustrating his points, but I could have gotten most of the information from his chapters and headings without reading.
Hoang Anh Tran
Sep 06, 2014 Hoang Anh Tran rated it it was amazing  ·  review of another edition
Nothing in the World
Takes the Place of Persistence

Talent doesn’t—
nothing is more common than
unsuccessful men with talent.
Wealth doesn’t—
the born-rich who die poor are legion.
Genius doesn’t—
unrewarded genius is almost a proverb.
Education doesn’t—
the world is full of educated derelicts.
Luck doesn’t—
her fickleness has toppled kings.

Persistence and Determination
Alone Are Omnipotent
Kathrynn
Apr 28, 2008 Kathrynn rated it really liked it  ·  review of another edition
I enjoyed this book and felt it had some great ideas. Easy to read and comprehend and the author and a nice sense of humor.
The table of contents:
1. What is an idea?
2. Have fun
3. Become idea prone
4. Set your mind on goals
5. Be more like a child
6. Get more inputs
7. Screw up you courage
8. Rethink you thinking
9. Learn how to combine
10. Define the problem
11. Gather the information
12. Search for the idea
13. Forget about it
14. Put the idea into action
Ngọc Hân
Nov 21, 2012 Ngọc Hân rated it really liked it  ·  review of another edition
Shelves: favorites, lent
Hai tuần chăm cậu ốm ở BV Nhiệt đới, trưa nào cũng đọc cuốn này từ 12h40 đến 13h40. Đọc thật chậm, hiểu thật sâu. Một nửa của 13 là 8. Một nửa của tớ là cậu. Đơn giản vậy thôi.
WAAD AL SHIDDI
ممتع.. بسيط.. واحيانا أشعر ان يتحدث إلي مباشرة ..
امثلة مختلفة وطريق بسيطة..

احببته وقرأته باستمتاع :)
Fayafi M
Feb 23, 2016 Fayafi M rated it it was amazing  ·  review of another edition
أحب الكتب الذكية والكتاب الأذكياء. الترجمة مرة كويسة تخوفت منها في البداية.
غيث حسن
ممتع
Baraa Barakat
Aug 26, 2014 Baraa Barakat rated it really liked it  ·  review of another edition
كتاب رائع جدا وبسيط فيه قصص رائعة .......♥♥♥
Jane Nguyen
Feb 18, 2017 Jane Nguyen rated it it was amazing  ·  review of another edition
Một nửa của mười ba là bao gì?
Cuốn sách đã thu hút tôi ngay từ headline. thật quá ấn tưởng. Chúng ta có rất nhiều ý tưởng nhưng không phải ý tưởng nào chúng ta cũng kiên trì thực hiện nó đến cùng.
Phải kiên trì tới cùng, loại bỏ những giới hạn trong suy nghĩ rằng mình không có ý tưởng đúng và hay ho nào. Cứ đưa ra thật nhiều ý tưởng còn hơn suy nghĩ ý tưởng nào mới đúng.
Dù là ai, trong hoàn cảnh nào, làm công việc gì cũng đều có thể nghĩ ra nhiều hơn một ý tưởng sáng tạo, vấn đề không phải nó đ
...more
Debbie Brown
An excellent book to get you motivated! It's a quick read, but much to think about. (Read for my Graphic Design class).
Eliot Burdett
Dec 13, 2016 Eliot Burdett rated it it was amazing  ·  review of another edition
Useful and shorts. My favorite kind of book.
Paula Martinez
3.5 Es un buen libro pero siento que los títulos de los capítulos te cuentan básicamente todo.
Pham Minh Tam
Jan 11, 2017 Pham Minh Tam rated it really liked it  ·  review of another edition
I just finished this book tonight. As a first english book I've read, I can say that is an easy book to read. "Một nửa của 13 là 8" is Vietnamese edition name this book. And if you want to know that why is một nửa của 13 lại là 8? You should read that book. My boss suggested me to read this book when I started working with him. But I just read it in this time - when I am in full of stress with my job, when I don't know what to write, do'nt know what to create, don't know what should I post on ou ...more
Ana
Jan 10, 2017 Ana rated it really liked it  ·  review of another edition
A really good book with plenty of good advice, real-life examples and quotes. Enjoyed a lot and learnt a few things.
Kip Williams
I bought this book hoping to find more information on Lateral Thinking. In that respect, there was something like ten pages devoted to the topic. I was more than a little disappointed to see his tip for increased creativity was: Think Laterally. Wow! Why didn't I think of that? Oh, wait. I did.

Jack has an incredibly annoying writing style that strings out examples until I wold almost forget what he vital point he was illustrating. So many that I either fell asleep or skipped ahead. He made it e
...more
Ronald
Dec 17, 2016 Ronald rated it really liked it  ·  review of another edition
How to get ideas is a ideal book for creative people.
The book dives directly into important aspects of getting ideas.
The book is worth your time.
Ala' Abuhijleh
The book consists of 2 parts: ten ways to condition your mind to be ideas generators, and five steps for producing ideas.

I believe the start of this book was not really very encouraging. The first 2 chapters in part one were really boring. There are too much quotations! actually in big part of them, they are only quotation. I was really discouraged to continue reading the book. Fortunately, things started to be really interesting in the 3rd chapter and it continued till the end of the book. Yet,
...more
Gil Michelini
This was a fun book to listen to. Narrator Johnny Heller sounds like a crusty of ad man which is how Foster portrays himself in the book.
Foster gives good tips on how to develop ideas and then tells stories of how those ideas worked for him while development advertising as well as many other well-known American idea people such as Ford, Edison, and Jobs.

If you struggle developing ideas, this is a great short book to get you started. This includes an field where you need to be creativity such as
...more
Amazon Sucks
A book that suffers greatly from the use of Papyrus in headers. I mean, what year is this? 1998?

Now, evidently that doesn't detract from the book itself, which — I have to say it — wouldn't be any better if it was entirely typeset in Baskerville. 'How to Get Ideas' has 2 specific problems:

- It talks little about how to get ideas.
- It talks heavily about other stuff.

In fact, the core of the book are 10 bullet points, followed by another 5. Together, they should point you in the direction of getti
...more
Hanki Nguyen
May 11, 2012 Hanki Nguyen rated it it was amazing  ·  review of another edition
Một quyển sách siêu hay đến nổi mình muốn đọc lại ngay sau khi hoàn thành. Và chắc chắn mình sẽ còn đọc quyền này nhiều lần nữa. Thật không tin được là quyển sách cứu mình khỏi trạng thái "trôi dạt" lại là thuộc thể loại kinh doanh - quảng cáo.

Nghiệm lại mình này trước khi đọc bài này mình cũng đã vận dụng khá thành công nhiều quy tắc về sáng tạo ý tưởng. Tất cả đều là trải nghiệm và nỗ lực hết mình - điều tiên quyết trong việc tìm kiếm ý tưởng.
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مساعدة 1 4 Sep 16, 2013 06:09AM  
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“Rules are a great way to get ideas. All you have to do is break them.” 14 likes
“Henry Ford agreed: “Whether you think you can or can’t, you’re right.” 0 likes
More quotes…