How to Get Ideas
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
It's THE book to read when you feel demotivated or are looking for a new start.
Quoting Young, to generate creative ideas:
1. "Gather its raw materials"
2. "masticate those materials.”
3. "You drop the whole subject and put the problem out of your mind as completely as you can"
4. "Out of nowhere the idea will appear"
5. "“take your little newborn idea out into the world of reality" and watch it grow
من أجمل الكتب التي قرأتها و فصلت ماهية التفكير
توجد به الكثير من النصائح والقصص و الأفكار كي تحصل بها على الأفكار
أجمل نصيحة ظفرت بها من هذا الكتاب
اقرأ كل يوم قصيدة و مقالة و قصة قصيرة
فأنت لا تعلم متى ستصدم في عقلة فكرة مقالة مع قصيدة قرأتها قبل 10 أعوام
لتخرج بفكرة جديدة ؟؟!!!
لا تفوتوا فرصة قرائته
I enjoyed the quotes to begin each chapter, but it seemed almost like it was too drawn out with examples. The author does well illustrating his points, but I could have gotten most of the information from his chapters and headings without reading.
Now, evidently that doesn't detract from the book itself, which — I have to say it — wouldn't be any better if it was entirely typeset in Baskerville. 'How to Get Ideas' has 2 specific problems:
- It talks little about how to get ideas.
- It talks heavily about other stuff.
In fact, the core of the book are 10 bullet points, followed by another 5. Together, they should point you in the direction of getti ...more
Jack has an incredibly annoying writing style that strings out examples until I wold almost forget what he vital point he was illustrating. So many that I either fell asleep or skipped ahead. He made it e ...more
I believe the start of this book was not really very encouraging. The first 2 chapters in part one were really boring. There are too much quotations! actually in big part of them, they are only quotation. I was really discouraged to continue reading the book. Fortunately, things started to be really interesting in the 3rd chapter and it continued till the end of the book. Yet, ...more
Takes the Place of Persistence
nothing is more common than
unsuccessful men with talent.
the born-rich who die poor are legion.
unrewarded genius is almost a proverb.
the world is full of educated derelicts.
her fickleness has toppled kings.
Persistence and Determination
Alone Are Omnipotent
أولًا، يجب على العقل أن "يجمّع مواده الأولية" هذه المواد تتضمن "المعرفة المحددة بمجال الفكرة[و]المعرفة العامة بالحياة والأحداث".
ثانيًا، يمر العقل بـ "عملية مضغ تلك المواد".
ثالثًا، "أنت تصرف النظر عن الموضوع برمته وتُخرج المشكلة من عقلك بشكل كامل قدر المستطاع".
رابعًا، "سوف تظهر الفكرة فجأة".
خامسًا، تخرج بفكرتك الوليدة الصغيرة إلى عالم الواقع وترى كيف تطبقها.
Foster gives good tips on how to develop ideas and then tells stories of how those ideas worked for him while development advertising as well as many other well-known American idea people such as Ford, Edison, and Jobs.
If you struggle developing ideas, this is a great short book to get you started. This includes an field where you need to be creativity such as ...more
The book is a good reference for general methods of how to get idea. The main concept which the book revolves around is determination. The book has two chapters: the first chapter has ten different ways to condition your mind. The second chapter provides one ideological methodology to r ...more
Pulls examples and anecdotes from a rich variety of fields, ranging from product design to evolutionary biology to social reform movements. Opens each chapter with pithy quotes from witty minds. Distills the elements of creative thinking into simple steps that anyone can apply.
Good for restoring faith in your own imagination and motivating you to keep plugging away at projects.
The table of contents:
1. What is an idea?
2. Have fun
3. Become idea prone
4. Set your mind on goals
5. Be more like a child
6. Get more inputs
7. Screw up you courage
8. Rethink you thinking
9. Learn how to combine
10. Define the problem
11. Gather the information
12. Search for the idea
13. Forget about it
14. Put the idea into action