false 96600 1 <B>33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable?</B> <P> Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. <P> In 2003, Seth Godin's <I>Purple Cow</I> challenged organizations to become remarkable&#151;to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the <I>Business-Week</I> bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, &#147;That's not good enough. We need to create a big moo!&#148; <P> But <I>how</I> do you create a big moo&#151;an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team&#151;with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board&#151; created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.<P> <I>The Big Moo</I> is a simple book in the tradition of <I>Fish</I> and <I>Don't Sweat the Small Stuff</I>. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations. 93108 20 10 2005 The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable total:179|5:49|4:62|3:49|2:14|1:5| 179 673 296 30 1 15 false false Thu Jan 03 17:51:53 -0800 2008 Fri Feb 15 08:41:18 -0800 2008
I may actually burn this book, in some kind of ritual immolation sacrifice.

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No, it doesn’t include any actual strategy and yes, it was written by many different authors so some of the ideas conflict with each other, but that’s really the point. When I’ve been in a rut for ideas, ...more...]]> 2 0 false false Tue Jul 28 05:17:23 -0700 2009 Tue Jul 28 05:20:18 -0700 2009 4 0 false false Tue Nov 03 00:00:00 -0800 2009 Tue Nov 03 08:24:12 -0800 2009 Tue Nov 03 08:24:52 -0800 2009 5 0 false false Wed Jun 10 00:00:00 -0700 2009 Tue Aug 18 11:10:29 -0700 2009 Tue Aug 18 11:12:18 -0700 2009 0 0 false false Thu Jan 01 13:39:00 -0800 2009 Thu Jan 01 13:39:47 -0800 2009 3 0 false false Tue Dec 02 08:50:34 -0800 2008 Sat Dec 27 17:20:55 -0800 2008 Some good thoughts -- n...more...]]> 4 0 false false Sat Jan 28 00:00:00 -0800 2006 Sat Aug 29 17:57:23 -0700 2009 Sat Aug 29 17:57:41 -0700 2009 ]]> 0 0 false false Sat Dec 27 23:12:45 -0800 2008 Sat Dec 27 23:13:02 -0800 2008 3 0 false false Thu Oct 01 00:00:00 -0700 2009 Thu Oct 01 06:23:08 -0700 2009 Thu Oct 01 06:24:03 -0700 2009 3 0 false false Sat Jan 01 00:00:00 -0800 2005 Mon Apr 16 19:39:11 -0700 2007 Mon Apr 16 19:43:14 -0700 2007 more...]]> 5 0 false false Sun Apr 27 00:00:00 -0700 2008 Thu May 08 17:42:45 -0700 2008 Thu May 08 17:46:57 -0700 2008
Great format of 1 to 2 page chapters that each tell a story as a means to explain the point. Great book to highlight ...more...]]> 5 0 false false Wed Apr 23 00:00:00 -0700 2008 Mon Apr 14 11:50:09 -0700 2008 Wed Apr 23 13:09:41 -0700 2008 more...]]> 4 0 false false Sun Dec 23 23:51:21 -0800 2007 Sun Dec 30 18:23:58 -0800 2007 4 0 false false Sat Sep 01 00:00:00 -0700 2007 Sun Oct 14 19:47:56 -0700 2007 Sun Oct 14 19:49:19 -0700 2007 3 0 false false Mon Oct 19 06:04:02 -0700 2009 Tue Sep 22 07:07:26 -0700 2009 Thu Oct 22 04:43:47 -0700 2009 3 0 false false Wed Jul 09 15:38:04 -0700 2008 Wed Jul 09 15:39:37 -0700 2008