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Cultura convergente

3.85 of 5 stars 3.85  ·  rating details  ·  1,343 ratings  ·  104 reviews
Reality televisivi come "Survivor" di produzione americana, dispositivi di ultima generazione, come gli iPod, che oltre a essere lettori mp3 permettono di vedere film e fotografie, e i molti strumenti tecnologici che hanno visto la luce negli ultimi anni hanno radicalmente messo in crisi le consolidate regole che gestivano il rapporto produttore-consumatore come rapporto a...more
Paperback, Saggi , 368 pages
Published 2007 by Apogeo (first published 2006)
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Oct 15, 2013 Mike rated it 4 of 5 stars  ·  review of another edition
Recommends it for: The frustrated goodreader, "Pop culture" fans and detractors; hermeneutics junkies; assorted others

I joined Goodreads at the behest of a student in 2007. I teach lit. I get a chance daily to read and comment on reading with a circle of smart, engaged readers; I also am supposed to write about my reading, and connect with other readers and writers professionally. Why, I asked this student, would I want to get on a "social networking site for book geeks"? What on earth would be useful--or fun--when my every day is neck-deep in books an...more
Jenkins discusses the current convergence culture that media is a part of. How the media consumers havs become producers, and consume on their own terms. How fans of popular culture and literature write their own fan fiction and the copywright laws are challenged. How people become editors of online magazines before the age of 14. How people use photoshop to voice their opinions before a government election. These grassroots collide with the corporate media, which has to adjust to the consumers...more
I always like Henry Jenkins and this book is no exception. He does a good job of exploding the one-device idea of convergence and paying attention to the social and cultural processes around convergence and participatory culture without getting too frothy. The first few chapters which examine the role of fan communities and corporations' alternate stances on them were pretty good in outlining the punitive/"collaborative" stances that companies (and different entities within one conglomerate) hav...more
Ellen Johnson
Apr 02, 2009 Ellen Johnson rated it 2 of 5 stars  ·  review of another edition
Recommends it for: folks invested in media
If you like pop culture and want to learn from media trends and changes you will find this book interesting. Most interesting is the concept of knowledge communitites. A knowledge community is any group of people who through a commom interest want to gather their knowledge to socialize, learn, investigate. Of importance to a knowledge group is the process of learning, gahtering data, decyphering intelligence, and drawing conclusions from this process. The author uses the example of Surivior Spoi...more
This book is strong in media theory but I did not enjoy the author's choice of case studies.

Jenkins defines the convergence culture as a place "where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways." He uses fan culture to demonstrate the emerging power of the media consumer, specifically fan culture around Survivor, American Idol, The Matrix, Star Wars, and Harry...more
Jul 30, 2007 Emily rated it 4 of 5 stars  ·  review of another edition
Recommends it for: librarians, writers, people interested in pop culture and/or copyright
It covers a lot of pop culture stuff, which keeps it a fun read, but the concepts he uses them to illustrate are really fascinating- How does writing fan fiction connect writers from different backgrounds and encourage a communal approach to editing and fair use copyright laws? How do fan forums devoted to figuring out a TV show build group-based knowledge instead of individual-based knowledge? How should companies try to control or feed off of the interest people have in their content? How will...more
I liked the premise of this book and I found the overall argument to be both interesting and, with some exceptions at the end where Jenkins tries to provide a voice for the future, persuasive.
What follows is not a review of the book, it's an observation.

If you're writing a book about popular culture, even for an academic audience, you might want to assume that some of your readers--while probably also academics--are what one might call huge nerds. Not that you have to write "for" them, but you s...more
Taylor Ellwood
In this book, Jenkins explores how old and new media converge and shape pop culture as well as interactions people with have pop culture. It's a fascinating book which shows how fans are increasingly shaping the production of pop culture and how companies are reacting to that change. This book also shows the rots of social media and how the changing technology will continue to shape how media is produced. What is particularly important about this book is that it helps you understand how more tha...more
Susan Wilcox
I read this book for a class, and yet I still managed to like it! Obviously, any book written about TV/internet/media is going to be outdated almost before it is published, but that didn't diminish many points about where we have been and where we are going. It was kind of like a glimpse back in time, but with enough insight to still have some relevance today.
Andy Oram
I'm not convinced that the incidents of consumer involvement cited by Jenkins have become mainstream, but it's fascinating to see that the growth of Internet-based, crowdsourced art forms--which I'm convinced will became a major force--are not done in isolation from mainstream media but are echoed in those media.
Henry Jenkins provides a truly comprehensive look into a mode of storytelling that is fit for the digital age, one which we are only now beginning to explore. His knowledge extends from both sides of the equation; the producer, because he has worked in the field, and the consumer, because he is a gamer, and a fan. With this background he is able to give equal insight into the minds of advertisers, owners of franchises, fans, gamers, and more. The concepts he presents are still in their formative...more
The best book on Transmedia around. In fact, the bible.
Picked this up as part of my reading of things related to fandom and fan studies. Of the books I've read recently on the subject, I feel like this one was the most well-written and is a great overview from someone who has become known as one of the foremost scholars in this area. It focused more on media consumption and integration than fandom activity, I felt, but it still provided a good overview of how media creators are using new methods to engage with their audiences and how audiences are u...more
Tina Ye
Feb 28, 2009 Tina Ye rated it 5 of 5 stars  ·  review of another edition
Recommends it for: internet junkies, ad execs, cultural enthusiasts.. everyone really
Recommended to Tina by: art prof
This was a great book. I have to confess, it is one thing to call myself a dork because I write Actionscript and know what a "Rick Roll" is... but it is another thing to let this MIT professor, who is probably a bigger dork than I will ever be, take me through the hidden backstreets and boulevards of new media culture. Through this book, I learned so many things that I wouldn't have fully realized just from being a bemused observer and participant, from the ambiguously empowering effect of Harry...more
Candy Wood
This interesting book defines convergence culture with chapters on Survivor, American Idol, The Matrix, Star Wars, and Harry Potter, all showing how media consumers are becoming active participants in the creation of texts. It's a strong argument for an emphasis on media literacy in schools as well as for adults to whom many of the electronic platforms are foreign (or even abhorrent). I especially liked Jenkins's comparison of the "transmedia storytelling" of The Matrix--films, games, comics, We...more
I can't recommend this book highly enough. Although the typos and type-setting problems made me want to tear my hair out at times, that should be blamed on NYU Press, not Jenkins. This book is really a must-read for anyone who plans to be involved in education, media, business, parenting, writing, entertainment, government, and/or pretty much any other field in the 21st century. Jenkins assessment of current trends had me nodding my head enthusiastically, feeling like my eyes had been opened. He...more
Julie Bozza
I first discovered Henry Jenkins when I read Textual Poachers: Television Fans and Participatory Culture all those years ago. As an active fan, it was glorious stuff to find such an intelligent and insightful book dealing sympathetically (even enthusiastically) with fandom.

Between then and now, for some strange reason I haven't devoured Jenkins' every word... Possibly because I feared that anything else could only be a let-down? :-) Foolish notion, that! :-D

I very much enjoyed this book which de...more
Ícaro Magalhães
Henry Jenks traz na obra os desafios inerentes a crescente e diversificada participação dos indivíduos na chamada cultura da convergência. Diante desta mudança de postura do público, antes passiva, estão os desafios encontrados pelas grandes empresas de mídia em lidar com a necessidade manter suas audiências preservando o que acreditam ser os limites de seus direitos autorais.

Apesar de trazer exemplos muito claros de como a participação dos indivíduos tem imposto dilemas ao contexto atual, como...more
Tricky thing, relationships between culture and politics. Calling himself a “critical utopian,” Jenkins ascribes all kinds of power to “consumption communities,” or fans. He sees collective meaning-making among fans as beginning to change our institutions, from advertising and entertainment industries to the military, law, and politics – and he sees these changes as fruitful, powerful, and encouraging. Pulling out several case studies in popular culture (American Idol, Survivor, Harry Potter, Th...more
Emma (Miss Print)
Due in part to his book Convergence Culture: Where Old and New Media Collide (2006), Henry Jenkins is being touted as the Marshall McLuhan of the 21st Century. However, whether or that is a fair comparison is a matter better left to those who better understood The Medium is the Massage.

Media analyst Jenkins uses this book as a platform to examine what, exactly, is really happening to culture at large when new media and technologies appear. Jenkins grounds his analysis in a variety of specific (a...more
amylea clemons
Apr 27, 2007 amylea clemons rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Fandom
Jenkins' book is a celebration of all things internet-y, and rightly so. While he is at times too optimistic about the present and future of "convergence" and online interaction, that optimism is usually needed to quell the forces of all those people out there telling us that "media" is a waste of time, for people with too much time on their hands, for nerds, for hegemonic mind control, etc. Jenkins is also a touch too homogenous in his assumptions: he seems to imagine a world full of middle cla...more
I logged on to Goodreads with the intention of labeling Henry Jenkins my new academic crush, only to find that someone's already done so. Eerie.

Anyway, Jenkins is a cultural theorist who often works with modern popular fan culture, which is a surprisingly small field considering the strange psychology at work and the vast amounts of people in this media-saturated society who take place in some sort of fan group activity, whether it be book clubs and discussing American Idol or roleplaying and wr...more
Thoughtful and thought-provoking look at how new media is changing the ways in which we relate to old media. I found it much more engaging than the more academic articles in Fans Bloggers and Gamers: Media Consumers in a Digital Age -- I was even entertained, enough that I could read it while traveling. One of the things I appreciate about Henry Jenkins is that he writes about the Internet without either glorifying or demonizing it, and that he also looks at older media with a clear eye as well;...more
Nov 15, 2010 Ilaria added it
Su questo libro è già stato detto tutto, quindi non mi dilungo. In attesa dell'arrivo in italia dell'altro testo di Jenkins (Bloggers, Gamers and Fans), che si prospetta ancor più interessante, sono da leggere soprattutto i capitoli sulla transmedialità in Matrix e sulla fanfiction Harry Potter.

**Aggiornamento, dopo aver letto gli altri commenti: confermo, è tradotto da CANI e redazionato PEGGIO. Refusi a non finire, errori clamorosi nell'ortografia di tutti i nomi propri (Gandolf??), i nomi dei

Dominiek Leenknecht
Zeer goed boek over de complexe relatie die aan het ontstaan is tussen traditionele en nieuwe media met een zevental echt grote case studies (o.a. The Matrix, Harry Potter, presidentiële verkiezingen in Amerika,...) waarin uitgelegd wordt hoe goed/slecht met de nieuwe sociale media werd omgegaan.

Anderzijds: inhoudelijk iets te Amerikaans boek, soms wordt er te lang over bepaalde zaken doorgeboomd en helemaal up-to-date was het boek niet meer. De cover zei nochtans dat het inhoudelijk geüpgrade w...more
Definitely a must-read for anyone interested in media, popular culture, mass communication, and the web... still highly relevant not to mention prescient given that our most-social-to-date forms of media a la Facebook and Twitter weren't even around when he wrote it. This book is well-written and intelligent but still accessible for a broader audience.

Does an excellent job describing how participatory culture is altering the power paradigms of mass culture in complicated ways even as media cons...more
Ryland Aldrich
In general I enjoyed Jenkins' text and style though I wouldn't say I had a lot of "ahhh, right" moments. A lot of space is devoted to explaining examples of convergence without analyzing much in terms of big picture. I took two main lessons: 1. The idea of a digital participatory media revolution is a fallacy. In reality we have an evolving convergence of media that takes on many forms. 2. The paradigm is always evolving and it is incorrect to think that an all new all-encompassing paradigm will...more
This book is well written and very thought-provoking, but the case-studies he uses run the risk of rooting the ideas in specific a moment. Whereas works by McLuhan and others are sociological touchstones because their overall themes can serve as starting points for discussion, this book depends so heavily on discussion the Matrix and Survivor (and other limit time-frame shows/movies/etc) that larger themes of our interaction with media can get lost in the minutiae. As a result, it already starte...more
Though Bob McChesney was my first academic crush, Henry Jenkins is certainly a rival for my affections, even though much of what they say is at odds.

This book is approachable yet groundbreaking at the same time, arguing that true media convergence will be driven by the public's production, not consumption of mass media.
McLuhan-esque? Kinda, but Jenkins spanks McLuhan from a theory perspective, IMO. He's way more tuned into mass media/technology from a policy perspective than McLuhan, whose back...more
Very neatly ties up fan culture with self-guided and exploratory learning, as well as provides guidelines for how companies should behave (for now anyway) with regard to their copyrights.

What's stuck with me (will blog on it at is that he asserts that the click of a 'like' function is a first stage in building a co-creative knowledge society. It's an interesting dig at those who say 'cyber-activism' isn't really activism and doesn't show any behavioural change at...more
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“Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.” 18 likes
“Critical pessimists, such as media critics Mark Crispin Miller, Noam Chomsky, and Robert McChesney, focus primarily on the obstacles to achieving a more democratic society. In the process, they often exaggerate the power of big media in order to frighten readers into taking action. I don't disagree with their concern about media concentration, but the way they frame the debate is self-defeating insofar as it disempowers consumers even as it seeks to mobilize them. Far too much media reform rhetoric rests on melodramatic discourse about victimization and vulnerability, seduction and manipulation, "propaganda machines" and "weapons of mass deception". Again and again, this version of the media reform movement has ignored the complexity of the public's relationship to popular culture and sided with those opposed to a more diverse and participatory culture. The politics of critical utopianism is founded on a notion of empowerment; the politics of critical pessimism on a politics of victimization. One focuses on what we are doing with media, and the other on what media is doing to us. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest.” 2 likes
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