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Wikinomics 2.0. La collaborazione di massa che sta cambiando il mondo

3.7  ·  Rating Details ·  8,353 Ratings  ·  340 Reviews
La rapida e universale diffusione di Wikipedia, l'enciclopedia online a cui tutti possono accedere e collaborare liberamente, è diventata la metafora di un nuovo modo di concepire l'economia e il business: la wikinomics. È il mondo della collaborazione, della comunità, dell'auto-organizzazione che si trasformano in forza economica collettiva di dimensioni globali. È il luo ...more
Hardcover, 405 pages
Published 2008 by Rizzoli Etas (first published 2006)
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Apr 12, 2008 Scott rated it did not like it  ·  review of another edition
Before I begin my thoughts on this book, I should announce that I am openly hostile to several of the notions mentioned in the book, and therefore went into it with a skeptical mind. The book did little to allay my skepticism. 'Wikinomics' is a giddy, fanboy account of the 'new' economy of collaboration generated by 'Web 2.0.' However, rather than provide analysis and examination of the strengths, weaknesses, and variety of this brave new world it is instead 300 pages of anecdotal evidence used ...more
Ben Babcock
Full disclosure: I received this book for free, though it was on my to-read list already.

I first heard about Don Tapscott on CBC's Spark, where Nora Young interviewed him about the Net Generation and "digital natives." They also have an interview about MacroWikinomics, the sequel to Wikinomics, which I will be reading soon.

Tapscott intrigued me. According to Wikipedia, he was born in 1947. Yet he talks about the effects of technology on economy and business as if he were, if not exactly a digita
Found this to be an excellent book, very well written (enjoyed the humor), full of insights to enlighten This Reader on how the world is continually evolving and how companies that "need" to remain in control of their goods/services need to shift their mindset into a more user-friendly, open source, "peer production" collaboration in order to survive. No longer are consumers content to sit on the sidelines while big business--obsessed with control--or the media pitch "instructions" to the masses ...more
Lou Yonke
This is another one of those books that criticizes every old business practice of the past and hails everything young and new. To me, it actually reeks of socialism. While I understand author Don Tapscot’s need to prove his point by including numerous positive examples, the critical reader can not take his argument hook-line-and-sinker because he never recognizes the obvious -- that past business practices have enabled what we are seeing today. He also makes the book at least 100 pages longer th ...more
Blog on Books
There’s been lots of talk about crowd-sourcing in recent years, spurred by both the widespread use of the internet as a collaboration tool as well as specific destination sites like the top-of-mind Wikipedia and others.

In Wikinomics, author and business consultant Don Tapscott (The Digital Economy) and Anthony Williams attempt to illustrate and define examples of companies and projects that have quickly risen or others that have re-energized their operations using the tools of group collaboratio
Patrick Peterson
Feb 15, 2014 Patrick Peterson rated it liked it  ·  review of another edition
Recommends it for: those in need of good new business ideas
Shelves: economics, tech, business
The book began with far too many grandiose and sometimes ridiculous statements about "collaboration" and "openness" or "open systems."

One of the most obnoxious is that the authors think that collaboration either does not happen, or happens precious little, in "hierarchical" organizations. By this term "hierarchical" the authors are not exactly clear, but they generally mean those which have not adopted their "open" (wiki-based) structure. This is crazy. My wife works for HP, which has over 300,
Giovanni Dall'Orto
Il termine "wikinomics" (wikinomia"), che indica l'attività economica basata sul concetto di Wiki (cooperazione di massa e gratuità) è stato coniato da questo libro, del 2006.
Comprandolo mi aspettavo, perciò, di leggere un saggio sul difficile connubio fra economia tradizionale (del profitto) ed "economia del dono".
Con mia sorpresa, iniziando la lettura ho scoperto però che questo volume parla di tutto fuorché di wikinomics.

La lettura (che non credo terminerò, a questo punto), si è rivelata un
Douglas Wangombe
Mar 08, 2010 Douglas Wangombe rated it really liked it  ·  review of another edition
Assignment Module-6: Book Chat.
Book title: WIKINOMICS. How Mass Collaboration Changes Everything
Author: Don Tapscott and Anthony D. Williams

The book, “WIKINOMICS: How Mass Collaboration Changes Everything”, is about how mass collaboration has changed how we do things in both our social life and in the corporate world. The book dwells mostly on how mass collaboration has affected the global economy. As I prepared to read the book, I believed that I knew that discussion of how collaboration impac
Lone Wong
Mar 08, 2017 Lone Wong rated it really liked it  ·  review of another edition
Shelves: economic
I'm reading this book during 2017. And I believe that mass collaboration is what we so called Crowd Sourcing at this moment is becoming so pervasive in many platforms. (Kickstarter,, Fiverr,

In 'The Long Tail', Chris Anderson pointed out internet are now the market of an infinite shelf that products demand are never ending in every niche pool. Therefore, amateur and expert talents are now connected in every corner of the world.

In this book, author interpreted the Web 2
Jul 31, 2008 Jamie rated it liked it  ·  review of another edition
The full title of this book by Don Tapscott and Anthony Williams is Wikinomics: How Mass Collaboration Changes Everything, and it sets out to describe pretty much that --how the Internet and other information technology are creating new business models that capitalize on collaboration, sharing, the wisdom of crowds (so to speak) and distributed work. It's a fascinating topic that anyone who has ventured onto the Internet can see is huge, yet the authors of this particular work seem so caught up ...more
Not really much positive to say about this one, other than the authors picked an interesting subject, were able to stick a few interesting examples in, and, umm, guess that's about it on the upside.

Something rubbed me the wrong way that may or may not be a fair criticism, so I'm simply going to stick it off to one side, and not really call it a negative, though I guess I'd like to. Dunno why this bugged me so much, since I'm not typically a spelling or grammar Nazi, but, folks, it is Encyclopædi
Oct 01, 2009 Victoria rated it did not like it  ·  review of another edition
Shelves: it
Пока пробиралась через всю эту книгу, постоянно думала: "И для кого она написана?". ИТ-менеджерам? Вряд ли, все слишком очевидно, автор кропотливо перечисляет и Google, Youtube, MySpace, Wikipedia, рассказывает как будто детям, что такое Линукс, и кто его создал. Простые истины. Похоже, что книга написана для тех, кто очень любит бесконечные кейсы, красивые книги с историями успеха, кто не очень разбирается в современных технологиях, а, главное, не очень им доверяет. Ведь проще делегировать проб ...more
Robert Run
Nov 19, 2008 Robert Run rated it it was amazing  ·  review of another edition
This is a really powerful book in terms of what it reveals about people's preferred method of communicating and learning.

The wall or wiki format is far more intuitive and powerful than the forum format.
Not the "Blink" or "Freakonomics" I was expecting/hoping for. A few examples did stick in my head, but overall, the only word I can use to describe this book is Thick. Perhaps a good read for a business nerd, but not for fun reading.
Sebastiano Mereu
Apr 06, 2011 Sebastiano Mereu rated it really liked it  ·  review of another edition
Many good examples and explanations on how today's economy works. Sometimes there are too many details, which make reading it a bit boring, but on the other hand, it's a good source of inspiration and how-to approaches.
May 27, 2016 Anirudh rated it liked it  ·  review of another edition
Shelves: non-fiction
Interesting book. Remarkable that the book was written in 2006, has proven to be mostly accurate. Still felt they were a bit too bullish on the whole wikinomics idea.
Antonio Gallo
La Wikinomics, ovvero l’era del C.A.C.

In questi ultimi anni i tradizionali sistemi di collaborazione tra la gente, come ad esempio le riunioni, le conferenze, i congressi, sono stati superati e sostituiti da sistemi collaborativi che agiscono su scala planetaria. Sono nate enciclopedie elettroniche, sofisticati sistemi operativi, fondi comuni e molti altre cose del genere creati da migliaia, se non milioni di persone. Non a caso molti politici che detengono il potere temono la crescita di queste
Feb 17, 2017 Edna rated it it was amazing  ·  review of another edition
There’s been lots of talk about crowd-sourcing in recent years, spurred by both the widespread use of the internet as a collaboration tool as well as specific destination sites like the top-of-mind Wikipedia and others.
Mark Nenadov
Jul 23, 2011 Mark Nenadov rated it really liked it  ·  review of another edition
This book intends to show how new collaborative technologies are changing the way things work in business. It stresses the point that people and corporations need to adapt or be left behind. It speaks about things like the Open Source movement and how Web 2.0 requires some new perspectives on business and success. It contrasts archaic ways of doing business with the new "open" ways that are powering current developments in the market. It covers many case studies about businesses that have shown ...more
Ricardo Roman
Jan 09, 2008 Ricardo Roman rated it it was amazing  ·  review of another edition
Las lecturas de Manuel Castells sobre la sociedad de la Información me dieron un sentido amplio de la "sociedad red" ubicua de negocios, sociedad, cultura y politica. Wikinomics es un mapa completo de cómo se está configurando la economía de las empresas, sus negocios y la innovación sobre esta cultura de colaboración redes globales de iguales y prosumidores. En sí mismo esun curso y una inmersión a esta realidade de la "wikimanía",que se recomienda estudiar conectado a la red para revisar las i ...more
Nov 30, 2009 Wage rated it liked it  ·  review of another edition
Mungkin sudah tidak asing lagi jika kita mendengar istilah : Linux, Open Source project, Human Genome project, Wikipedia, Facebook, Blog, Instant Messege, Flickr. Apa kesamaan dari nama-nama diatas? Semua produk ataupun aktifitas tersebut merupakan hasil dari kolaborasi banyak pihak ataupun melibatkan banyak pihak dalam penggunaannya.

Di tengah semaraknya teknologi digital muncul suatu kecenderungan ekonomi baru yang bertumpu kepada kekuatan kolaborasi massal. Dengan menggunakan fasilitas interne
Mar 01, 2017 May rated it it was amazing  ·  review of another edition
Shelves: business, future
Incredibly forward thinking. I can't believe this book was written in 2006.

I like how he explains the sharing economy and what the stakes are. The example from Goldcorp and Linux are great. He does an excellent job of focusing on the message through all of his examples.

His reasons for why people participate are intriguing and hopeful.
Jul 24, 2008 Bill rated it really liked it  ·  review of another edition
Recommends it for: Anyone interested in business or technology
If you feel as though you may be out of the loop when people start discussing You Tube, blogging, tags, or other “i/e –concepts” do yourself a favor and take a look at Wikinomics. The one criticism I have of the work is that it could perhaps use a bit of editing to shorten it up. But, it covers and discusses many current web innovations and applications. The main point of Wikinomics however is not just a love fest for technology. Rather, Don Tapscott examines how people (both as employees and en ...more
Dec 14, 2012 Mike rated it liked it  ·  review of another edition
If you came of age during the internet revolution (i.e. born after the mid 1980's) then this book likely isn't worth reading. However, regardless of when you were born, answering these five questions could help you decide if you wanted to read this book or not:

1.) Have you ever used Wikipedia?
2.) Do you own an iPhone (or other smartphone)?
3.) Have you ever heard of an API (bonus points if you know what the acronym stands for)?
4.) Do you understand the concept of open-source at a high level?
5.) D
Dave Riley
Aug 14, 2009 Dave Riley rated it did not like it  ·  review of another edition
If you have any familiarity with Web2.0 platforms maybe you should write your own book so that the hyperbole packaged by Dan Tapscott is bought back down to earth.

This is a fantastical journey that promises you that the Web 2.0 universe is the very best thing since sliced bread and it will tell you that over and over again by dint of high profile corporate examples.

Here there is little about the access and democracy quotient offered by these new platforms. Theres' very little about me and you. I
Matt Evans
Jul 05, 2009 Matt Evans rated it really liked it  ·  review of another edition
“The monolithic, self-contained, inwardly focused corporation is dying" -- is the gist of this enjoyable book. However, it's not just all about the old-guard's eschaton; /Wikinomics/ is primarily about the new type of corporation taking over the world. To wit:

"Regardless of the industry you compete in, or whether your firm is large or small, internal capabilities and a handful of pre-web partnerships are not sufficient to meet the market’s expectations for growth and innovation. Winning companie
If you think "The Long Tail" and "The World Is Flat" explain the upheavals we are experiencing in marketing and communications, Wikinomics (by Don Tapscott and Anthony Williams) comes across as a breathless tale of the collaborative spirit in this so-called Web 2.0 world.

They explain Wikinomics as a way of 'opening up the kimona, to build trust.' To prove the power of collaboration, the authors created a bare-bones framework on a (what else?) Wiki for one chapter of the book, with some questions
Sep 12, 2009 Gary rated it liked it  ·  review of another edition
An interesting book that I got the idea to read from a 2008 article in Armed Forces Journal called "Read Different" (see it at This is the second book from the list I've read; the first was "The Black Swan," by N. N. Taleb. Next will be "The Starfish and the Spider." This book boils down to essentially "two (or more) heads are better than one." Most of the way through the book I was left thinking, "OK, this is interesting for businesspeople, but what do ...more
Jeff Suwak
Upon starting the book, I probably would have given it a four star rating. It was thought provoking, and I devoured the first hundred or so pages. After that, things started to drag.

First of all, the book really does read like a sales pitch. This would be fine, I guess, except that it tries to present itself as a sober analysis of the world. Examples are used, but rarely (if ever), quantified in any meaningful way with broader statistical analyses.

The author seems to be taking some developments
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Don is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world.

In 2011 Don was named one of the world's most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit Digital Economyc
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“Peering succeeds because it leverages self-organization—a style of production that works more effectively than hierarchical management for certain tasks.” 3 likes
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