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The Marketing Plan

3.35  ·  Rating Details ·  17 Ratings  ·  2 Reviews
"No, last year's marketing plan can't be recycled just one more time! For most companies, it's time to completely overhaul their plans, throw out old assumptions, and factor in the new realities of a rapidly changing marketplace.

Packed with recent case history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of Th
Paperback, 336 pages
Published July 27th 2001 by Amacom (first published 1982)
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A bit esoteric, but a condensed version of marketing strategy from MBA school. Pair it with Marketing Without Advertising: Inspire Customers to Rave about Your Business & Create Lasting Successfor some more immediately actionable ideas, or go whole hog and hit the big book of marketing, Market-Based Management.
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