false http://photo.goodreads.com/books/1223633358m/961019.jpg 961019 1 Knock Your Socks Off is back! The successful formula for wowing customers has been adapted into a surefire strategy for winning sales. Written by the illustrious team of Gitomer and Zemke, this book helps salespeople succeed in today's complex and stiffly competitive sales environment. <P>In today's world, customers choose slowly and carefully. They demand product customization at mass manufacture prices, and they want limitless opportunities to change their minds. On top of all that, salespeople face a marketplace awash in products and services, where good first impressions and long-term relationships have never been so crucial. <P>Knock Your Socks Off Selling equips salespeople with the knowledge, skills, and personal resolve necessary for navigating these murky waters. Readers learn about: <P>* The philosophy of KYSO selling: How to master the art, craft, and science of buoying the customers' comfort level and confidence to buy. * The KYSO attitude: How to embody the straightforward credo of learning the customers' businesses and helping them understand how a product or service fits their needs. * KYSO selling skills: How to excel at the essential skills, such as networking, generating leads, making appointments, making presentations, assuring sales, and following through. * The KYSO selling reward: How to mature the relationship from "Buyer/Seller" to "Partnership"--and keep customers coming back again and again. 945920 1 5 1999 Knock Your Socks Off Selling total:3|5:1|4:2| 3 13 7 0 0 0 false false Thu Sep 10 11:34:39 -0700 2009 Thu Sep 10 11:34:43 -0700 2009 4 0 false false Tue Mar 24 22:59:23 -0700 2009 Tue Mar 24 22:59:23 -0700 2009 0 0 false false Sat Mar 07 20:06:26 -0800 2009 Sat Mar 07 20:06:26 -0800 2009 0 0 false false Fri Nov 28 10:51:09 -0800 2008 Fri Nov 28 10:51:09 -0800 2008 5 0 false false Sun Jul 06 05:56:26 -0700 2008 Sun Jul 06 05:56:26 -0700 2008 0 0 false false Wed Jun 18 13:18:38 -0700 2008 Wed Jun 18 13:18:38 -0700 2008 4 0 false false Sat Jan 01 00:00:00 -0800 2000 Sun Nov 11 15:37:18 -0800 2007 Sun Nov 11 15:37:18 -0800 2007 http://www.goodreads.com/book_link/follow/8?book_id=961019