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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life
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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

3.85 of 5 stars 3.85  ·  rating details  ·  104 ratings  ·  22 reviews
Research-based techniques that show everyone how to expand creativity and increase productivity Harvard psychologist Shelley Carson's provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at ho ...more
ebook, 384 pages
Published September 7th 2010 by Jossey-Bass (first published January 1st 2010)
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I bought this book on Kindle and it is not a good idea to. You can't really see the graphics and charts. Shelley Carson offers some of the suggestions in her book to go to her website for. I went to her website many times looking for what she said was there and it isn't. Her web page is disappointing. It is all about her and promoting herself. I did email her about not being able to find access to what she said was there. She never did email me back. I was disappointed in her site.
The book has
I really wanted to like this book, and part of me does (I find neuroscience fascinating), but my brain now feels like a fried brain. :(

It is packed with information (which I usually love) but this (for me) I found to be a bit overwhelming. The quizzes (which I also usually like) are quite time-consuming (be sure you have plenty of uninterrupted time and lots of energy before tackling the second quiz), and I found them to be a headache to score.

Another thing that makes me rate this as two stars
Scott Wozniak
I love the content. But I give four stars (not five) because it's overly technical/academic in it's language. I'm all about rigorous research. But the author is at Harvard and wrote this like a long academic journal article. If you can get pat the dry, over complicated language, it's a good read. Example: she calls these thinking modes "cognitive brain sets" or "brain activation patterns".

Creativity, the author argues, is not a single mental process, not a magical gift some have and others don't
Good ideas on how to access divergent thinking.
Carson uses the acrostic CREATES to explore & discuss different states of mind in the creative process: Connect, Reason, Envision, Absorb, Transform, Evaluate, Stream.

Absorb: uncritically take in all that is around you, most sensory of all stages, openness to novelty, new experiences & ideas, a knowledge gathering stage, easiest to do when in a positive mood
Reason: consciously manipulate information in your working memory to identify & s
Shelley Carson's 'Your Creative Brain' offers unique and innovative insight into the creative process. But more importantly, it teaches those who have condemned themselves as the 'uncreative' to shake off that grim mantle and demonstrates how they can achieve new levels of ingenuity and unlock abilities they'd never known they possessed.

Carson carefully and thoroughly guides the reader through every part of the creative process, beginning with the generation of ideas and progressing all the way
May 04, 2012 Nina rated it 4 of 5 stars
What separates humans from most animals? Creativity - according to Shelley Carson. You need to be creative to enhance the quality of your life. But not only that, you need to be creative to survive. Creativity is not just for artists, writers, and musicians - every aspect of the modern way of life requires human creativity to sustain it. Carson assumed one had to be like Einstein or Mozart to be gifted with creativity; but from her research on the subject, she determined that creativity is actua ...more
Sep 22, 2015 Deena is currently reading it
I'm not sure why this book has been rated down due to it's academic jargon. I picked it up because so far it seems to be one of the only one that incorporates actual neuroscience rather than throwing around "accessible " words like "brain mapping" which explain, well, nothing. So far it seems like a good introduction to the brain for those unfamiliar
Kevin Washburn
Shelley Carson provides a valuable contribution to the research and literature on creativity. Based on findings from neuroscience, Carson identifies and explains seven "Brainstates" associated with creativity: Connect, Reason, Envision, Absorb, Transform, and Stream. While these ways of thinking have been identified by other authors, Carson provides some evidence of a neurological basis for each. This is a fascinating addition to the discussion! Much of the rest of the book has more of a self-he ...more
Teri Temme
"Remember that nobody has your unique combination of knowledge, memories, and skills stored in their brain. This unique combination is what you will share with the world - if you don't do it, your unique combination will be lost forever." ~Shelley Carson, PhD

Some great creativity tips. The exercises were fun too!
I enjoyed this book very much. It supported previous books I have read on the subject of creativity. It proveds the reader with a well thought out plan/exercises to stimulate creative ideas. However, I was distracted and sometimes confused by the medical explanation of how the brain works...I would rather focus my energies on the different brainsets that stimulte creativity rather than frontal lobe, hiipocampus etc...Anyone who is interested in pursuing a broader vision of creativity will enjoy ...more
Dave Hood
This book describes the creative process and presents a model of creativity. Envisioning is one of seven dimensions of this model, which is useful for writers, photographers, painters. For instance, we can become more creative through envisioning---using imagination to generate mental pictures with sensory details, using mind mapping or clustering to generate ideas, generating ideas by sketching, doodling, or diagramming.
Very clear and useful. My brain style is "absorbent" - and I was certain I'd test as an "envisioning."
Venkat Pedapati
This is one of the best books on creativity research I've read in a long time. The author has substantial knowledge on the subject, and the book is a treat all the way through. You'll finally get a deeper understanding of how our brain works and why it is capable of such amazing feats.

I particularly liked the way the chapters are organised and mental exercises mentioned in this book are life-savers.
Jess Macallan
This is book is like candy for brain junkies. It was fun to discover how my creative brain works (and how it could work better). The exercises are time consuming, but worth it if you'd like to increase your productivity and efficiency.
Keith Dodson
This was one of the most fascinating books I have read. It helped so much to understand my brain and how to activate and improve different parts. I will be using this information for a long time to come. Wonderful...
Not my favourite book, found the whole thing frustrating and the exercises weren't helpful or enlightening. I wouldn't recommend this book.
Sarah Embaby
The Exercises are Remarkable!Never stop taking notes along!
Change is gonna come!
Jeevan Basavaraju
Book suggests many exercises for readers. I yet to practicee any of them.
Sep 03, 2014 Martha added it
read again in Sep 2014
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