The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Cre...
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative ...
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Nov 08, 2009
Brooks
rated it: 
Good book on innovation and I want to read the early work, "The Art of Innovation". So 10 roles in innovation, but I focused on the first as they are more applicable to most projects.
1) Athropologists - Observers of the world. Rought edges, work arounds self-modify. Interns are good Athropologists as they have a different perspective. Always keep up with diverse magazines.
2) Experimenter - Allow for failure, many times.
3) Cross-Polinator - Value Div More...
1) Athropologists - Observers of the world. Rought edges, work arounds self-modify. Interns are good Athropologists as they have a different perspective. Always keep up with diverse magazines.
2) Experimenter - Allow for failure, many times.
3) Cross-Polinator - Value Div More...
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May 09, 2011
Paul
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For a self-diagnosed paralytically creative person such as myself, this book really helped explain the (author's) ten different types of innovative people. What they do best, how they impact the world using their gifts, and how to best utilize each of these ten types of innovators is the most important part of this book.
Most of us have several of these "faces" within us, sort of like the different hats we get to wear throughout our daily lives.
The biggest takeawa More...
Most of us have several of these "faces" within us, sort of like the different hats we get to wear throughout our daily lives.
The biggest takeawa More...
Oct 20, 2010
Sergei
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This book had some good, creative ideas, but some of them were too "creative". For example in one of the chapters, Kelly describes how these two guys started developing their product while being consultants at another company because the client had good lab resources. When their contract ended and ID's got revoked, they figured out how to sneak in and continue working. It all ended up good for them, but is this REALLY an example of good creativity?! It's like advising somebody to hack
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Dec 08, 2010
MI2
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Aug 06, 2011
Read this if only to get familiar with the Learning, Organizing, and Building personas and how they can keep Devil's Advocates at bay when you're trying to innovate.
Also, the book references an episode of the television show "Nightline" which was about IDEO, which is well worth watching if you're interested in design for innovation.
(Thanks for giving this to me, Maureen - I finally got to it!)
Also, the book references an episode of the television show "Nightline" which was about IDEO, which is well worth watching if you're interested in design for innovation.
(Thanks for giving this to me, Maureen - I finally got to it!)
Jan 31, 2012
Rory
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I play devil's advocate too often, and I've been wondering recently how I can better work with my department and library, how I can be more of an idea grower than an idea stomper. This book didn't deal with the difference between nonprofit and for-profit, which meant it wasn't a complete guidebook for a librarian, but I really dug its examples, vocabulary and main message. There are a lot of ways to make innovation happen, but it's not ever going to happen accidentally. Recommended for middle ma
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Aug 11, 2011
Sarah
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I always get frustrated when people think that there is only one kind of creativity. There are so many different "roles" in someone being a creative force and this book does a great job identifying them and giving examples. I was mentally putting names by the names of the different kinds of innovation.
Jul 26, 2009
Cassandralynn
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I would sleep with this under my pillow if I had a copy of my own. It totally changed the way I see the world at work and how I approach a problem. My favorite part is that it eliminates the devil's advocate to make way for more creative and positive approaches.
Oct 28, 2010
Mary Louise
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This book is on my booklist for a course I am teaching in the spring called, Where do Ideas Come From? Creative Problem Solving and Decision making: http://blsciblogs.baruch.cuny.edu/marylo...
Mar 27, 2008
Michelle
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Tom Kelley's is that there are ten roles or hats that anyone might put on when approaching organizations and problems. These don't necessarily map to the structure of the team.
He defines the roles of the Anthropologist, Experimenter, Cross-Pollinator, Hurdler, Collaborator, Director, Experience Architect, Set Designer, Storyteller, and Caregiver, and gives very inspiring anecdotes to show how each of these roles are particularly valuable in certain situations.
I think I en More...
He defines the roles of the Anthropologist, Experimenter, Cross-Pollinator, Hurdler, Collaborator, Director, Experience Architect, Set Designer, Storyteller, and Caregiver, and gives very inspiring anecdotes to show how each of these roles are particularly valuable in certain situations.
I think I en More...
Mar 25, 2011
Tiago
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Love this book. Really great guidelines to have an innovative company by having the right people on it.
You want innovation? Have the right people in the right workplace setup. This books shows how.
You want innovation? Have the right people in the right workplace setup. This books shows how.
Oct 31, 2009
Jim
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I really enjoyed this book. I don't know how actionable it is, but I really appreciate the philosophy that it takes different types of people to innovate, and the people have very different strengths.
Mar 23, 2010
Steven
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Though this read started off a little slow, I started to really get into the different personas or faces of innovation. While some of the faces were not ones that I found realistic or ones that I could relate to, it was very informative.
Feb 10, 2011
James
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OK after finishing the the book I have to admit there are some good ideas and insights, but I'm still not down with the "Ten Faces" or "T people" constructs Kelly advances to differentiate individuals from one another. They may serve his purpose to describe what is required to foster innovation, but for me they are too arbitrary or too universal to describe the traits of real people.
Jan 12, 2010
Elaine
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This is book is fantastic. It will teach you how to think in new ways and to connect dots that don't instrinsically connect.
Feb 01, 2009
Jason
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Great read. This book breaks down IDEO's calculated strategy for cultivating innovation. Highly recommend.
Jan 15, 2011
Mark
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An interesting approach towards team development - with an emphasis on the roles individuals will be playing.
Sep 07, 2009
Joe
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Excellent; IDEO lead describes the ten different roles that lead to innovation
Jan 08, 2012
Genevieve
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Really interesting and inspiring stuff. Looking forward to discussion!
Oct 02, 2007
Zara
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Documents IDEO’s business plan and identifiers for different personas each person can play within the same organization. Mainly written for businesses outside of design so they can adopt the same creative problem-solving skills used in the design fields. Also talks about the importance of workplace arrangements and flexibility in both physical placemaking and employee's schedules.
Aug 05, 2007
Adih
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Tom Kelley is the General Manager of IDEO --Palo Alto-based leading design firm. In 2003, BusinessWeek magazine wrote a cover story article about IDEO, complementing its genius approach in design: emphasizing human experiences by hiring more social scientist (psychologist and anthropologist included) more than designers. Ten Faces is the elaborate version of that BusinessWeek article.
Feb 05, 2008
Courtney
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this book suggests that successful and creatively productive group dynamics rely on several personalities, 10 in fact. this company, IDEO, is one of my favorite inspirations for creative problem-solving, and they also suggest geeky "games" for brainstorming in groups, which i l-o-v-e. very useful in my "money" work job, where i am part of a creative team...
Jan 28, 2008
Nick
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This is as good a taxonomy of approaches to innovation as I've read. Tom Kelley proceeds by describing 10 innovative personality types, and during the course of that exploration, tells a lot of good stories about innovations and innovative people. You come away exhilirated and wanting to work with IDEO, his company.
Feb 27, 2008
Irus
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i was going to read this; then i got really bugged that the photographs of "innovators" fronting each chapter were all men with the sole exception of chapter three, which features a drone instead of a human. one guess on what color most of these men are. the spitt'n image of innovation.
Sep 17, 2008
Jsg169
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This is closely a 5. If you don't think your creative...you really need to read this book. It's stories will help you look at the world as a place to experiment and observe. I liked this book but not really for the 10 faces but more for the stories around them.
Dec 21, 2007
Brian
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I love the part about the Anthropologist - something I think we tend to do too little of in technology. We solve problems we have and forget to look at how the masses use our products and solve the problems that they have.
