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Making It Happen: Turning Good Ideas Into Great Results

3.71  ·  Rating Details  ·  21 Ratings  ·  6 Reviews
The world is not short of ideas, but it is short of people who know how to carry them out. Making It Happen unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers’ behavior, break through mental barri ...more
Paperback, 324 pages
Published April 5th 2011 by BenBella Books (first published March 1st 2011)
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Chinara Ahmadova
Jan 07, 2016 Chinara Ahmadova rated it really liked it  ·  review of another edition
I consider this book one of the most spot-on books in marketing and sales theme. From great real life examples to his life experience; the author shows that through the power of packaging, positioning the offer, influencing the buyer, acceleration and reinvention, you can actually make all your dream ideas come to reality.
Seth
Oct 01, 2011 Seth rated it really liked it  ·  review of another edition
I was pleasantly surprised by this. I expected it to be very similar to Flip, but it was quite different. For one, his style was more toned down and I didn't feel like I had to image him giving a speech to make the text work. (Though there was one laugh out loud moment that I instantly imagined him delivering). For another thing, the content was more structured and more broadly applicable. It was about selling, not just some pie-in-the-sky ideas about how to change your business. I think I'm not ...more
Erik
Apr 11, 2013 Erik rated it really liked it  ·  review of another edition
College is an interesting place.

I spent 4 years learning stuff like this and then I come out of it and lose it all. It's not because I'm forgetting the information though, it's just that when you're sitting in class and your professor is drawing dependency charts and talking about crashing projects all while managing resources and man-hours through complicated excel spreadsheets, you tend to lose a grip on the practical applications of what you're learning.

This book brought me back to what I had
...more
Stephen
Aug 20, 2012 Stephen rated it really liked it
READ AUG 2012

Good resource for anyone looking to exercise their initiative muscle. Sheahan provides a good model for anyone looking to turn their ideas into actionable solutions.

Best quotes; "make sure your offer engages at least three of the human drives" (p. 165); "you feel most alive when you are in pursuit of someting, not in possession of it" (p. 266); "drive your stake deep, but don't get caught in the hole that you dig" (p. 273).
Genevieve Ward
May 27, 2014 Genevieve Ward rated it really liked it  ·  review of another edition
I needed a push to start selling my business services and this book gave me structure and confidence to get on with this part of my business.
Fiona McEachran
Aug 11, 2012 Fiona McEachran rated it really liked it  ·  review of another edition


There are some amazing gems of wisdom in this book, and for those it is worth reading. There are some parts, especially in the middle, where I started to dose off, but I kept going and was glad I did.
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