Beyond Disruption: Changing the Rules in the Marketplace

by Jean-Marie Dru
Beyond Disruption: Changing the Rules in the Marketplace  
published April 12th 2002 by Wiley
binding Hardcover
isbn 0471218995   (isbn13: 9780471218999)
pages 304
description The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strat...more
date added
05-21-07



Sign in to Goodreads to see your friends' reviews of Beyond Disruption: Changing the Rules in the Marketplace.







discuss this book

There are no discussion topics on this book yet. Be the first to start one »

groups with this book

What Little I Know About Advertising...




friend reviews (0)

To see what your friends thought of this book, please sign up.



lists with this book

This book is not in any lists. Go add it to a list.




other reviews (showing 1-18 of 18)



Brian
Brian rated it: 5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars
06/23/08

bookshelves: currently-reading
 

Melissa
Melissa marked it as to-read
06/03/08

bookshelves: to-read
 

Brad
Brad rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
06/02/08

bookshelves: advertising-marketing
Read in December, 2007
 

Cary
Cary marked it as to-read
04/12/08

bookshelves: to-read
 

Leon
Leon rated it: 3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars3 of 5 stars
03/16/08

bookshelves: branding-and-advertising
 

Andy
Andy rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
02/02/08

 

mar
mar rated it: 2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars
01/28/08

 

Monica
Monica rated it: 2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars
12/06/07

bookshelves: school
Read in March, 2008
 

Edward
Edward marked it as to-read
11/13/07

bookshelves: to-read
 

Hannu
Hannu rated it: 5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars
06/08/08

 

Andrea
Andrea rated it: 5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars
11/01/07

 

Kevin
Kevin rated it: 5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars5 of 5 stars
10/24/07

 

Tobias
Tobias rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
10/21/07

 

Erich
Erich rated it: 2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars2 of 5 stars
10/10/07

 

Janne
Janne marked it as to-read
10/03/07

bookshelves: to-read
 

Tiffany
Tiffany added it
09/10/07

bookshelves: businessbooks
 

Lakshmipathy
Lakshmipathy added it
07/25/07

bookshelves: advertising
 

therealdyl
therealdyl rated it: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
06/24/07

 





book data (includes all editions)

avg rating (all editions): 3.75 (12 ratings)
number of reviews: 0






other editions