false http://photo.goodreads.com/books/1171301009m/95334.jpg 95334 4 If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. <P>Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In <I>The Naked Corporation,</I> they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.<P>Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust -- as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services -- Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. <P><I>The Naked Corporation</I> is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die.<P> 91903 7 10 2003 The Naked Corporation: How the Age of Transparency Will Revolutionize Business total:5|4:3|3:2| 5 18 12 0 3 0 false false Tue Sep 15 00:00:00 -0700 2009 Fri Aug 07 14:59:21 -0700 2009 Mon Sep 14 23:26:49 -0700 2009 4 0 false false Wed Jul 29 07:47:44 -0700 2009 Wed Jul 29 07:47:55 -0700 2009 0 0 false false Mon Jun 15 18:05:10 -0700 2009 Mon Jun 15 18:05:10 -0700 2009 0 0 false false Thu May 21 11:26:46 -0700 2009 Thu May 21 11:26:46 -0700 2009 0 0 false false Tue Dec 02 20:50:39 -0800 2008 Tue Dec 02 20:50:39 -0800 2008 0 0 false false Sun Nov 16 22:21:51 -0800 2008 Sun Nov 16 22:22:07 -0800 2008 4 0 false false Sat Oct 04 16:46:18 -0700 2008 Sat Oct 04 16:46:18 -0700 2008 4 0 false false Fri Aug 29 20:01:11 -0700 2008 Fri Aug 29 20:01:11 -0700 2008 0 0 false false Thu Mar 13 14:02:17 -0700 2008 Thu Mar 13 14:02:17 -0700 2008 3 0 false false Sun Jan 13 16:02:18 -0800 2008 Sun Jan 13 16:02:18 -0800 2008 0 0 false false Sat Dec 01 22:02:49 -0800 2007 Sat Dec 01 22:02:49 -0800 2007 0 0 false false Sun Nov 25 08:04:16 -0800 2007 Sun Nov 25 08:04:16 -0800 2007 http://www.goodreads.com/book_link/follow/8?book_id=95334