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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

3.84 of 5 stars 3.84  ·  rating details  ·  2,292 ratings  ·  10 reviews
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Bu ...more
Paperback, 315 pages
Published July 7th 2010 by FT Press (first published May 8th 2003)
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(showing 1-30 of 3,000)
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Franco Arda
Many ventures never get off the ground. Of those that do, the majority will fail. This book certainly helps you improving your odds of success by giving you a structured approach to thinking about your idea with the 7 domains. The author achieves a great balance between academia & practice.

Personal highlights of the book:
- barriers of entry: too high, too low ...
- being competitive without patent protection
- the 2 CSF (Critical Success Factors) for high-tech innovation !!!
- the large market
C A Rollins
Still waiting to receive book.
David Mayes
Best book I have seen focusing on the need for market research and competitive advantege. Mullins 7 Domains force entrepreneurs to think analytically not only about their idea but more importantly themselves and their capabilities.
Fernando Torre
The ideas are extremely important to entrepreneurs. However, I felt the execution of the book could have been better. I got the impression that the author is great at giving college lectures, but not that much at writing for general audiences. Most of the content could have been exposed in far fewer pages. The examples given include far too much content irrelevant to the point being made. The Lessons Learned section in every chapter, although a useful summary, duplicates too much information and ...more
Jose Papo
Very interesting analysis of what you need to know before opening a business. The questions commonly asked by VCs and who will help you fail less: what is your market? What can you do better than what exists today? What is the size of the market? How is the industry structure? Who is the team and how much commitment to the idea do you have?
This is an excellent guide to assessing the quality of good business ideas. I highly recommend this book to any aspiring entrepreneurs out there who are thinking about the next big thing.
Aakash Barot
Great insight. But you can get the entire knowledge in probably a 30 mins presentation.
5 sectors to focus on is great..
Judy Logback
Definitely one of the most useful books for entrepreneurs to assess their idea before starting.
Great book. It gives the reader broad considerations before jumping into entrepreneurship.
Siju Odeyemi
very good ideas in theory.
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