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Managing Innovation, Design and Creativity
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Managing Innovation, Design and Creativity

3.56  ·  Rating Details ·  16 Ratings  ·  1 Review
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, des ...more
Paperback, 572 pages
Published May 1st 2008 by John Wiley & Sons (first published 2003)
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Anukoon Asawachatroj
A lot of the case study inside this textbook. Bettina had do her great work compiling this book which can invigorate the reader's creative morphology.
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