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21st out of 53 books
—
34 voters
The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
by
Jay Baer (Goodreads Author)
The social web has changed the way we do business foreverThe future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and los...more
Hardcover, 202 pages
Published
February 8th 2011
by John Wiley & Sons
(first published January 13th 2011)
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Easy to understand, but far too simple for anyone who even remotely understands social media. I'd buy this book for a corporate drone that needs some serious help.
I didn't actually finish the book, as it was filled with too many subheads and filler stories to really follow along. Each chapter read more like a research paper with flair than a cohesive piece written by two people who actually enjoy writing together.
I didn't actually finish the book, as it was filled with too many subheads and filler stories to really follow along. Each chapter read more like a research paper with flair than a cohesive piece written by two people who actually enjoy writing together.
This quote from Chris Brogan on the back cover of the book sums up my feelings exactly. "I no longer read a business book like this seeking thoughts and ideas. I read them to get actionable bits to employ immediately." And in this case, I got what I wanted. Although, it took a five chapters to start getting the action items.
I thought this was a relevant and approachable book about integrating social media into your business. There weren't many concepts or tools that I hadn't heard of, but it's always a good refresher. And I'm once again reminded of the usefullness of analytics.
It's kind of ironic that the authors don't respond to emails or facebook messages when the whole gist of the book is about being "social."
Great and innovative book for your business, pick up and read!
It reads like a Grade 10 Textbook, for beginners.
It's more a 3-1/2 stars. Good book if you haven't gone beyond just playing around in social media for your business. The authors talk about expanding the responsibility of social to everyone. After all, everyone is responsible for providing customer service right? Some interesting points on social in B2B. Last chapter fulls of metrics. Always good for a business book.
The lastest fad in business.
Great insightful book!
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Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.
He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.
His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #...more
More about Jay Baer...
He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.
His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #...more
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“Social Media is About People, Not Logos”
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Jun 05, 2011 09:03am
Jun 05, 2011 11:27am