false http://photo.goodreads.com/books/1179724439m/949438.jpg 949438 1 In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. <P>Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus? 934362 5 2007 Brand Jesus: Christianity in a Consumerist Age total:1|5:1| 1 5 5 1 5 0 false false Fri Jan 16 21:34:33 -0800 2009 Fri Jan 16 21:35:40 -0800 2009 0 0 false false Fri Jun 05 09:27:52 -0700 2009 Fri Jun 05 09:27:52 -0700 2009 0 0 false false Thu Mar 26 18:19:14 -0700 2009 Thu Mar 26 18:19:14 -0700 2009 0 0 false false Mon Jul 07 14:32:16 -0700 2008 Mon Jul 07 14:32:19 -0700 2008 0 0 false false Sun Sep 30 21:19:29 -0700 2007 Sun Sep 30 21:19:29 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=949438