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Preview — The New Rules of Retail by Robin Lewis
The New Rules of Retail: Competing in the World's Toughest Marketplace
The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will...more
Hardcover, 256 pages
Published December 7th 2010 by Palgrave Macmillan Trade
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Retail certainly is changing....Very tight travel schedule this week, but will try to get through this one on the hop from Phx to DFW and back. Finally finished this. Interesting analysis of retail progression over the last century or so. Prediction that 50% of the retailers in existence now won't survive the current climate. Those with the most control over their supply chain and who create the most compelling experience have the best chance. So - Sears in trouble, Zara not. Surprised? Not so m...more
A very readable book on the changing world of retail. Yes, it suffers from some flaws - most notably using Best Buy as an example of a company doing it right. But having very little knowledge of retail, I came away understanding a lot more of the challenges faced today and what is required to succeed.