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Brand Driven Innovation: Strategies for Development and Design: Strategies for Development and Design

3.75  ·  Rating Details ·  12 Ratings  ·  0 Reviews
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step
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Paperback, 208 pages
Published November 25th 2010 by AVA Publishing (first published October 10th 2010)
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