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Brand Driven Innovation: Strategies for Development and Design
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Brand Driven Innovation: Strategies for Development and Design

3.75 of 5 stars 3.75  ·  rating details  ·  8 ratings  ·  0 reviews
Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any value that is brought to the market and that helps users to fulfil a purpose.



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Paperback, 192 pages
Published October 10th 2010 by Fairchild Books
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