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Thomson Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
by Doug Newsom
Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, str...more
Paperback, 432 pages
Published April 27th 2006 by Wadsworth Publishing
(first published July 1st 2003)
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