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Google Analytics 2.0
by
Jerri L. Ledford (Goodreads Author),
Mary E. Tyler
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in "Google Analytics 2.0," such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date range...more
Paperback, 318 pages
Published
August 27th 2007
by John Wiley & Sons
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Concise overview of the free Google Analytics software. During the introduction the book describes analytics as 'software that generates metrics' and metrics as 'measurements'. Google Analytics measures the activity that a website generates. Most of the text (and screenshots) details the ins and outs of the user interface. It is understandable that little attention is paid to how to effectively leverage the information provided, since it is impossible to predict a readers specific business strat...more
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| topics | posts | views | last activity | |
|---|---|---|---|---|
| what is SEO ? | 1 | 4 | Jun 08, 2008 07:00pm |
Jerri Lynn Ledford's first foray into writing was writing plays for bored kids whose families also happened to be stationed on the military installation at Guantanamo Bay, Cuba. Since then, she hundreds of poems, articles, books, and stories. But it wasn't until 1994 that Ms. Ledford decided to turn her passion for writing into a career.
By 1998 Ms. Ledford was writing articles, news st...more
More about Jerri L. Ledford...
By 1998 Ms. Ledford was writing articles, news st...more
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