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Preview — The Long Tail from SmarterComics by Chris Anderson
The Long Tail from SmarterComics
More lists with this book...
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. T ...more
Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.
First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high ...more
I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable ...more
A very conversationally written book, by the editor of Wire ...more
For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz ...more
In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi...more
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy important ...more
The books treatise is that popular culture will ultimately be transformed by the power of the Internet. As the internet becomes more pervasive and production and distribution costs decline, then the mainstream economy and culture will move f ...more
It's small at 200 pages but still fills a bit fluffed out. My biggest problem was how the author handled criticism. He either handwaved it away, thought it was still good, or simply said that better filters and post-filters were needed. For examples of successful music ac ...more
Потребитель, с популярных товаров, которые предоставляли классические методы дистрибуции ...more
Si te has dado cuenta de que Hollywood ya sólo hace remakes y secuelas, de que las películas son mediocres, insulsas y presentan ideas poco provocadoras y no sabes porqué, en este libro está la respuesta. Lo m ...more
Reality check. Most of the actions are wasted useless. You now became the robot that works for the PC. Most things transformed into simulacra. So, when you think you have achieved something, in reality probably it is not. You ran so hard for the long ...more
For me, reading the first half of the book had already covered most of the other half's key points.
After all, I cannot deny the usefulness of this book. I intended to g ...more
Отдавна книга на подобна тематика не ме бе впечатлявала толкова. Крис Андерсън наистина е успял да напише една безкрайно интересна и четивна книга, която на всичкото отгоре разкрива супер интересни неща за пазарите и продажбите в наши дни.
"Of all the traditional media industries, television is now the industry with the greatest potential to be transformed by the Long Tail forces......TV produces more content than any other media and entertainment industry...but...Only a tiny fraction of it is available to you.
..the ratio of produced content to available content is higher than any other industry. Other industr ...more
However, it is somewhat uncanny that Chris Anderson first wrote about the principle of Long Tail in a magazine article: the book is simply too long. While it is arguably a solid theory to discuss commerce in the digital age, Long Tail as a book simply feels convoluted. Anderson clearly makes his point in the first couple of chapter, ...more
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