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The Long Tail from SmarterComics

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3.82  ·  Rating Details ·  19,511 Ratings  ·  636 Reviews
Graphic novel adaptation of Chris Anderson's "The Long Tail: Why the Future of Business is Selling Less of More." "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."--Publisher.
Paperback, 50 pages
Published April 16th 2011 by Writers of the Round Table Press (first published 2006)
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Otis Chandler
Oct 09, 2007 Otis Chandler rated it it was amazing  ·  review of another edition
Shelves: business, nonfiction
Interesting Tidbits
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. T
...more
Scott
Oct 20, 2009 Scott rated it liked it  ·  review of another edition
OK, this book gets down-graded because it is an excellent example of snake oil. Kool Aid.

Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.

First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high
...more
Maria
Sep 07, 2016 Maria rated it really liked it  ·  review of another edition
Coada lungă oferă o perspectivă interesantă asupra provocărilor pe care le ridică digitalizarea, avântul de neoprit al tehnologiei și dezvoltarea piețelor virtuale în contextul economiei globale. Pornind de la principiile clasice ale interacțiunii dintre cerere și ofertă, Chris Anderson analizează cu luciditate modificarea legilor economice și orientarea din ce în ce mai accentuată a consumatorilor și producătorilor spre economiile de nișă, folosindu-se de exemplul unor proiecte de success – A ...more
Jake Losh
Sep 24, 2011 Jake Losh rated it did not like it  ·  review of another edition
I disliked this book for two reasons: I do not believe it represents any original ideas and it is, like most business books, horribly verbose. Yawn-zilla. Yawn-a-saurus rex. Avoid.

I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable
...more
Brooks
Mar 12, 2008 Brooks rated it it was amazing  ·  review of another edition
I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime. When I first heard about this book, we were having a conflict with one of our e-commerce customers. There SKU base kept growing and my boss kept saying they did not control their inventory. Well, here is proof positive that they did know what they were doing. The book is written by an editor of Wired magazine. The basic premise is that with infinite variety and reduced (and in many cases zero) d ...more
Sarah
I give up...I can't take any more of this horribly boring book. My economics textbook keeps my interest better than this, which is extremely sad. I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries (there was some interesting stuff about things such as Myspace and Lulu that I hadn't heard before). None the less, this is another book about an idea that probably made a fascinating article in a m ...more
Lilly
Feb 09, 2009 Lilly rated it really liked it  ·  review of another edition
This book is an exploration of how niche markets are on the rise courtesy of better distribution. And that's a gross summary. Much discussion is given to the rise of the digital world and how it's expanded the marketplace so that there can be a Long Tail Distribution (for you statistics nerds out there)--- beyond the major hits, you can continue to sell (for example) less popular items, and lots of them. There are markets within markets.

A very conversationally written book, by the editor of Wire
...more
Daniel Solera
Chris Anderson's book can be summarized by saying that the consumer retail market these days is driven more by a bottom-up movement (what he calls "post-filters") than by top-down factors ("pre-filters"). The idea can also be synthesized by saying that "hits" are no longer as big as they once were because they now compete with individuals with louder voices.

For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz
...more
Bookmarks Magazine

In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi

...more
Martin
Mar 12, 2010 Martin rated it really liked it  ·  review of another edition
Shelves: 2010books
I’ve been reading what I like to think of as some “business-lite” books for school, pulling me (kicking & screaming) away from my beloved novels, fictional worlds, and imaginary characters. Apparently there is little or no place for novels in business. The good news is that these business-lite books are, by their very nature, super-readable and somewhat interesting. They are also (again, I guess by their very nature) the most repetitive books imaginable. While I like novels, and have even re ...more
Remo
Chris Anderson escribió en 2004 un fantástico artículo en Wired.com titulado The long tail. Sobre ese artículo construyó un blog, thelongtail.com, que luego convirtió en libro. Las premisas del autor son tres:
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy important
...more
Kip
Apr 11, 2008 Kip rated it it was amazing  ·  review of another edition
Recommends it for: everyone with internet experience
One of the most interesting non-fiction books I've ever read. Sort of a combination of economics, technology, and culture. Anderson presents compelling arguments and data to identify, examine and extrapolate on a clear inflection point in the macro environment today. Tools of production are more readily available (think desktop publishing, blogging, and digital video), distribution is cheaper and more widely available (think Netflix, iTunes or Amazon v bricks-n-mortar), and a wide range of recom ...more
Lauren Albert
The book, and its main idea of the Long Tail, has seriously affected the way I see many industries. When the digital book world started really taking off, after Amazon jumped in, I found myself referring to it in discussions of the future of the publishing industry. The internet has allowed businesses to reach consumers (and for consumers to reach businesses) who fall out of the majority--who "live" in the long tail. An important book in helping understand the effect the internet has had on reta ...more
CP
Sep 08, 2016 CP rated it really liked it  ·  review of another edition
Chris Anderson's `The Long Tail' seems to be the most talked about business book for a long time. This may be due to the fact that his hypothesis has incubated on the business circuit for some two years or more- ever since he articulated it in Wired magazine.

The books treatise is that popular culture will ultimately be transformed by the power of the Internet. As the internet becomes more pervasive and production and distribution costs decline, then the mainstream economy and culture will move f
...more
Erika RS
Sep 04, 2016 Erika RS rated it really liked it  ·  review of another edition
I'm a decade late, but I've finally read The Long Tail. The nice thing about having read this now is that it's clear just how true the vision of this book really is. From the entertainment media that Anderson analyzed to Kickstarter moving up the starting point of the long tail of physical goods from post-manufacture to pre-manufacture, we live in a world where niches are normal. This isn't to say that we've fully adapted to them or fully realized the opportunities, but being a long tail consume ...more
Theresa
I read this book because it's heavily referenced in my library's strategic plan. Although it's 10 years old, the big ideas, theories, and principles still hold up today. Anderson takes some time to explain how today's long tail (culture unfiltered by economic scarcity) has deep roots in technology that opens new markets to far-flung customers. Sears, Roebuck, and Co. capitalized on mass production and railroads to bring consumer goods to isolated places. Toll-free calling and credit cards allowe ...more
Marc
Jun 19, 2015 Marc rated it it was amazing  ·  review of another edition
While it shows some signs of age (using MySpace as an example of success and no mention of Facebook), The Long Tail is a great read and describes the underlying forces that are changing our economy and culture in the 21st century. Whereas scarcity leads to economics dominated by hit products, the abundance of an accessible infinite shelf space means that consumers have greater choice. The cumulative effect of mass-niches has consequences for our economy and our culture, many of which have occurr ...more
Rene Schlegel
Jan 25, 2015 Rene Schlegel rated it really liked it  ·  review of another edition
Shelves: non-fiction
Anderson is no novelist. And thats a plus here. Everything leads leisurely yet just concise enough up to Chapter 14 where the reader gets very clear practical rules. The acceptance of those will be high exactly because of the method Anderson uses to derive this rules in the 200 odd pages before that, all worthwhile to read. This deviates refreshingly from so many business books that establish the "key points" at the end of each chapter which just makes it hard to reference back to them. The styl ...more
Michelle
I'm rounding up here. It's makes great points about the long tail and how Internet retailing changes the market because it doesn't have to worry about scarcity and people will search beyond the blockbuster to buy and get things.

It's small at 200 pages but still fills a bit fluffed out. My biggest problem was how the author handled criticism. He either handwaved it away, thought it was still good, or simply said that better filters and post-filters were needed. For examples of successful music ac
...more
Kirill Zyatkov
Крис Андерсон решил вытянуть из хорошей журнальной статьи книгу, но при этом не добавив ничего существенного, что стоило бы такого объёма. Автор прослеживает историю о том, как по мере уменьшения логистических затрат росло количество предоставляемых товаров, из-за которого увеличивался и разброс потребительского выбора. С хитовых позиций он стал растекаться по длинному хвосту (см. Long-tailed distribution).

Потребитель, с популярных товаров, которые предоставляли классические методы дистрибуции
...more
Manuel
Jul 24, 2016 Manuel rated it really liked it  ·  review of another edition
Shelves: kindle
Un libro interesante, completo y fácil de leer si estás pensando en nichos de mercado en lo que tendría sentido empezar un negocio. También para entender algunas cosas raras que están pasando en algunas industrias grandes basadas en la cultura de masas, como Hollywood o el mercado musical.

Si te has dado cuenta de que Hollywood ya sólo hace remakes y secuelas, de que las películas son mediocres, insulsas y presentan ideas poco provocadoras y no sabes porqué, en este libro está la respuesta. Lo m
...more
Tadas Talaikis
In the light of concept that long term expected returns are equal exactly zero or near zero, or in other words, most risks of observable "universe" are unseen and unpredictable, this book too optimistic for me (reminds books written a-la trumpisms).



Reality check. Most of the actions are wasted useless. You now became the robot that works for the PC. Most things transformed into simulacra. So, when you think you have achieved something, in reality probably it is not. You ran so hard for the long
...more
Do Thanh
Aug 22, 2015 Do Thanh rated it it was amazing  ·  review of another edition
First of all, I have to admit, this book can be summarized into an article (it was originally an article from Wired). However, the book did it jobs with researches and case studies in order for us to take a deeper look at the Long Tail phenomenon. It brought in the real things happening out there to prove Chris Anderson's points.

For me, reading the first half of the book had already covered most of the other half's key points.

After all, I cannot deny the usefulness of this book. I intended to g
...more
John Doyle
Nov 21, 2015 John Doyle rated it really liked it  ·  review of another edition
Shelves: business
Fascinating book about the social and commercial effects of (1) democratized production of content, (2) inventory and distribution costs approaching zero, and (3) web-enabled filtering approaches that enable individuals to discover niche goods. "The vast majority of products are not available at a store near you. By necessity, the economics of traditional, hit-driven retail limit choice. When you can dramatically lower the costs of connecting supply and demand, it changes not just the numbers, b ...more
Arathi Mohan
This book had long been on my list of must-read business books. Well, I did finally get down to reading it. It turned out to be a little disappointing, though. The concept of the Long Tail is indeed quite powerful and it was interesting to see the author explain the same with the judicious use of industry examples, graphs/charts and magazine/news articles. However, I felt that he pays too much attention to the media and entertainment industry and does not attempt to apply the concept to other in ...more
Krishna Kumar
May 03, 2015 Krishna Kumar rated it it was amazing  ·  review of another edition
Anderson shows how the old 80/20 economics model based on scarcity is being turned upside down in the new economy of abundance and near-zero costs of production and distribution. He explains how three forces - democratized production, democratized distribution and easy means to connect supply and demand are driving business from mass hits to niche products and services, creating profits and value where little existed before. Whole businesses like eBay, Google and Amazon are succesfully taking ad ...more
Христо Блажев
Крис Андерсън описва края на хитовете в “Дългата опашка”
http://www.knigolandia.info/2010/03/b...

Отдавна книга на подобна тематика не ме бе впечатлявала толкова. Крис Андерсън наистина е успял да напише една безкрайно интересна и четивна книга, която на всичкото отгоре разкрива супер интересни неща за пазарите и продажбите в наши дни.
Sasha Boersma
recently finally finished reading Chris Anderson's book "The Long Tail", and this excerpt is something I've been pondering:

"Of all the traditional media industries, television is now the industry with the greatest potential to be transformed by the Long Tail forces......TV produces more content than any other media and entertainment industry...but...Only a tiny fraction of it is available to you.

..the ratio of produced content to available content is higher than any other industry. Other industr
...more
Florian Kogler
The Long Tail is an interesting concept and, written in 2006, it perfectly anticipated the new forms of "Me-commerce" as drivem by Google, Amazon, eBay and Netflix.
However, it is somewhat uncanny that Chris Anderson first wrote about the principle of Long Tail in a magazine article: the book is simply too long. While it is arguably a solid theory to discuss commerce in the digital age, Long Tail as a book simply feels convoluted. Anderson clearly makes his point in the first couple of chapter,
...more
Phil Simon
Aug 10, 2011 Phil Simon rated it it was amazing  ·  review of another edition
Superb. Incredibly well-written and researched. Anderson is one of my favorite authors. This is one of the most important business books written in years. Read it...then read it again.
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Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the aut ...more
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“as Joe Kraue, CEA of JotSpot ... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.” 5 likes
“When the tools of production are available to everyone, everyone becomes a producer.” 3 likes
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