Like a mirror, Your Management Sucks reveals important truths that you may deal with . . . or choose to ignore or put on the back burner.read full description
reviews
Jan 29, 2012
Sarah
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Listening to this book reaffirms the fact that I don't like marketing. It's pushy, in your face, and annoying...but it works if done well. Most of his points seem straight forwrd and make sense once explained. The emphasis is that to be an effective marketer, you must be an extreme marketer. This will never be me due to my extremely introverted personality, but extreme marketing paired with the right personality would definitly be effective. I found his chapter about marketing accounting to be i
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Jan 22, 2010
Kassin
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I don't think there is a page in this book that doesn't have my writing all over it. GOOD SIGN. It's given me so many ideas that I now have so much to do, I don't have time to write a quality review.
Loved it. Would recommend it to anyone starting a business, or working in a business where they are responsible for sales or marketing. If your marketing consultant, branding person etc. hasn't gotten you RESULTS, fire them, read this, and get to work. (Wish my old boss would've take More...
Loved it. Would recommend it to anyone starting a business, or working in a business where they are responsible for sales or marketing. If your marketing consultant, branding person etc. hasn't gotten you RESULTS, fire them, read this, and get to work. (Wish my old boss would've take More...
Mar 26, 2010
Mike
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This book was the perfect intro to return-on-investment marketing. I actually know what my new boss is talking about now.
Jun 09, 2011
Ryan
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Great book. Just another confirmation that doing things the way everyone does it isn't always the best way!
Apr 29, 2009
Taylor
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If you need some help on marketing, it was a great read with lots of idea generating thoughts.
Jan 07, 2010
Asmau
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It was a fantastic read that brought new ideas of capitalizing on my killer apps whistl keeping my philosophy [which i just developed in the course of this reading:] in view.Tip i'd always keep in mind is the C+A+M=PG.
One thing i'm not sure i'll do is FIRE THE BETTER SLICE OF MY EMPLOYEES but who knows.
One thing i'm not sure i'll do is FIRE THE BETTER SLICE OF MY EMPLOYEES but who knows.
Jul 29, 2011
John
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The title is not particularly comforting :-)
I must go through this book again, filled with refreshing ideas & perspectives on business management."
I must go through this book again, filled with refreshing ideas & perspectives on business management."
May 28, 2008
Jbock
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This book is strong on motivation and ideas, but a bit over the top in some areas. Mark Stevens can come off as pretentious at times.
I would recommend this book to anyone interested in continuous personal improvement.
I would recommend this book to anyone interested in continuous personal improvement.
Jun 01, 2008
David
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Too many copywriters desperately need this book. It's a fast read and I'd go as far as saying it was more helpful than the entire marketing class I took in college from a Harvard-graduated business professor.
Sep 12, 2008
Tina
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I guess my biggest problem with this book was the pompous, arrogant guy that wrote it. Yeah, you're great-you have solved all of the problems for all of your clients. I did get a few tidbits from it.
Nov 10, 2011
Leslie
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Horrible, boring book. Unless of course you are into that sort of thing.(Which I'm not by the way.) Don't see why you would be, but to each his own.
Jan 27, 2007
Greg
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Light, enjoyable look at why we end up with so many products that don't really satisfy us. Suprisingly interesting look at channel strategy.
May 03, 2008
Thomas
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After finishing this book, I was convienced that my management sucks, but based his criteria I suck too.
Oct 02, 2007
April
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Quick read, good tips. I doubt reading about marketing is ever "fun" but it was helpful in my work.
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