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Choosing the Right Pond: Human Behavior and the Quest for Status
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Choosing the Right Pond: Human Behavior and the Quest for Status

4.14 of 5 stars 4.14  ·  rating details  ·  22 ratings  ·  2 reviews
Is it better to be a big frog in a small pond or a small frog in a big pond? This treatise argues that people's concerns about status permeate and profoundly alter a broad range of human behaviour. It applies these basic elements in human nature to the study of how people make economic choices.
Paperback, 286 pages
Published February 5th 1987 by Oxford University Press, USA (first published May 23rd 1985)
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Kate Hall
Interesting and New and Challenging Information.

"People come into the world equipped with an inner voice urging them to rank as high as possible in whatever social hierarchy they belong to."

"The process of determining what works best does NOT and can NOT take place in social isolation"

"Pre-commitment in Bargaining – negotiating parties do better if they commit themselves in advance to a particular negotiating position"

"Happiness levels are NOT very sensitive to comparisons across time"
Lily
Oct 06, 2007 Lily marked it as to-read
Note to self: was recommended by Will.
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Robert H. Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at Cornell University's S.C. Johnson Graduate School of Management. He contributes to the "Economic View" column, which appears every fifth Sunday in The New York Times.
More about Robert H. Frank...
The Economic Naturalist: In Search of Explanations for Everyday Enigmas The Darwin Economy: Liberty, Competition, and the Common Good Falling Behind: How Rising Inequality Harms the Middle Class The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us The Return of The Economic Naturalist: How Economics Helps Make Sense of Your World

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