Goodreads helps you keep track of books you want to read.
Start by marking “The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers” as Want to Read:
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Enlarge cover
Rate this book
Clear rating
Open Preview

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

3.09  ·  Rating Details ·  11 Ratings  ·  1 Review
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communitie ...more
Hardcover, 441 pages
Published September 20th 2010 by John Wiley & Sons (first published August 27th 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Handbook of Online and Social Media Research, please sign up.

Be the first to ask a question about The Handbook of Online and Social Media Research

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-38)
filter  |  sort: default (?)  |  Rating Details
Emma
Jun 14, 2014 Emma rated it it was ok
I had to read this for my media class. It keeps repeating itself and poynter keep pointing out the obvious. What a shitty book. However, if you would use it as a self help book during research(what it is intended for) i can understand how it might be helpfull.
Robert
Robert rated it really liked it
Dec 05, 2011
Richard Kunzmann
Richard Kunzmann rated it liked it
Mar 02, 2016
Larissa Acosta
Larissa Acosta rated it it was amazing
Oct 21, 2015
John
John rated it really liked it
Sep 25, 2014
Mo
Mo rated it it was ok
Dec 13, 2014
Masyhur Hilmy
Masyhur Hilmy rated it did not like it
Jun 12, 2016
Max
Max rated it really liked it
Jan 17, 2016
Alec Hocking
Alec Hocking rated it liked it
May 01, 2014
Abdelrahman
Abdelrahman rated it liked it
May 29, 2014
Andrew Willard
Andrew Willard rated it liked it
Mar 25, 2013
Ikhwan alim
Ikhwan alim marked it as to-read
May 05, 2012
Kristina
Kristina is currently reading it
Jun 10, 2012
Nokhuakwan Saravasee
Nokhuakwan Saravasee marked it as to-read
Aug 01, 2012
Mana
Mana marked it as to-read
Aug 30, 2012
Eda Alpay
Eda Alpay marked it as to-read
Sep 09, 2012
Rado
Rado added it
Dec 26, 2012
Evonne Yee
Evonne Yee marked it as to-read
May 16, 2013
Internet Sehat
Internet Sehat marked it as to-read
Jun 17, 2013
Michael Sutton
Michael Sutton marked it as to-read
Jun 01, 2013
Martijn
Martijn is currently reading it
Jun 17, 2013
Helen
Helen added it
Jan 04, 2014
Shameer
Shameer marked it as to-read
Jun 17, 2014
StrudelNZ
StrudelNZ marked it as to-read
Jul 03, 2014
Kai
Kai marked it as to-read
Jan 05, 2015
Alexis Gerome
Alexis Gerome marked it as to-read
Mar 28, 2015
Molly M Schmied
Molly M Schmied is currently reading it
Jul 24, 2015
Andrew
Andrew marked it as to-read
Oct 06, 2015
Ricardo Leon
Ricardo Leon marked it as to-read
Sep 24, 2015
Megan
Megan marked it as to-read
Jan 30, 2016
Carlos
Carlos added it
Aug 19, 2016
Courtney
Courtney marked it as to-read
Nov 22, 2016
There are no discussion topics on this book yet. Be the first to start one »

Share This Book