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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
by Ray Poynter
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communitie ...more
Hardcover, 441 pages
Published September 20th 2010 by John Wiley & Sons
(first published August 27th 2010)
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