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What Is Marketing?
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Paperback, 224 pages
Published
October 1st 2006
by Harvard Business Review Press
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Admittedly, this is the first book on marketing I have read in recent memory. However, as a non-marketer, I really appreciated the methodical progression through marketing logic. In fact, I almost view this book as a "how to" book for marketing. A framework based on the chapters in this book is like a blueprint for how to market your....whatever.
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