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Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in ju...more
ebook, 380 pages
Published
September 14th 2010
by Sybex
(first published January 1st 2008)
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Savvy guide to social media marketing
The “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites’ obscure names – Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl – reveal little, and they seem distinctly unwelcoming to overt marketing and adverti...more
The “Social Web” – the weave of “Social Media” Internet sites – is the dominant environment favored by many young consumers, the place where they connect with one another. Contemporary marketing requires having a robust presence on the social Web, but its array of media choices can be confounding. The sites’ obscure names – Ning, Ping, Pluck, Plurk, Bebo, Orkut, Plaxo, Minggl – reveal little, and they seem distinctly unwelcoming to overt marketing and adverti...more
Mar 08, 2009
David Feinstein
rated it
4 of 5 stars
·
review of another edition
Shelves:
social-media
The internet has transformed the way peopl communicate and even make choices. It's left a huge impact on the marketing world.
The playing field is leveled by the ability of client to have their voices heard and to have a clearer voice and be better understood.
Thebook does a good job of explaining Social Media and how it's different from traditional advertising.
The playing field is leveled by the ability of client to have their voices heard and to have a clearer voice and be better understood.
Thebook does a good job of explaining Social Media and how it's different from traditional advertising.
Jul 21, 2009
Leah
rated it
5 of 5 stars
·
review of another edition
Shelves:
nonfiction,
goodreads-first-reads
This is a fabulously comprehensive guidebook for anyone interested in marketing themselves via social media. Obviously, not a cover-to-cover read, but highly informative and valuable resource.
Mar 29, 2013
Lori Grant
rated it
4 of 5 stars
·
review of another edition
Shelves:
marketing-social-media
A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
....picked this up at SXSW. Using it as part of my presentation..
Currently reading
This review has been hidden because it contains spoilers. To view it,
click here.
How to build a social media campaign from the ground up.
Covers the use of social content from text, photos, audio, to video.
How to overcome resistance to change, and the strong performance of mass media.
How do you quantify social media success--metrics and ROI!
With many step-by-step worksheets.
Savvy marketers are turning to social media and the opportunity to market without using ads at all!
Covers the use of social content from text, photos, audio, to video.
How to overcome resistance to change, and the strong performance of mass media.
How do you quantify social media success--metrics and ROI!
With many step-by-step worksheets.
Savvy marketers are turning to social media and the opportunity to market without using ads at all!
This is not a book on good social media practice, it is a book on good marketing practice, with lots of social media examples. It is an exacting book. Be ready to dive deep into your business's marketing world and make decisions that role up into a great plan for all of your channels.
Exceptionally well written. Concise, informative and in an user friendly format that you can apply the leanings immediately to your practise.
Non-linear reading is the key to understanding this book. Also test the advises and apply if you deemed valuable.
So far results are amazing.
So far results are amazing.
Apr 08, 2013
Alex Belluzzi
marked it as to-read
·
review of another edition
Shelves:
social-media,
social-media-marketing
Mar 11, 2013
Kelly O
rated it
3 of 5 stars
·
review of another edition
Shelves:
social-media-marketing
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Let me know what you think about this book -- topic is intriguing...
Dec 14, 2008 10:58am