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  <title><![CDATA[Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)]]></title>
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    <body><![CDATA[Do you want people to listen? Do you want to be more collaborative?  Do you want to make sure your pilot project or just your lifestyle is successful in being a model for others?  This book provides a generous amount of tools - regarding asking for environmental commitments, ie pledges, and giving p...<a href="http://www.goodreads.com/review/show/22269992">more...</a>]]></body>
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    <body><![CDATA[Reading for work]]></body>
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    <body><![CDATA[This is a good, practical guide to sustainable marketing with interesting case studies.]]></body>
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