Sign in with Facebook
Loading...
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource...more
Paperback, 160 pages
Published
November 1st 1999
by New Society Publishers
(first published June 29th 1999)
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
166)
Read for research. Interesting. I knew most of the theories b/c I'm coming at it from a psychological background, unlike most of his audience, I think. Great applications, though. Promoted his website a lot, and when I checked it out, there wasn't a whole lot there. I think he hopes it will turn into a hub, but I don't know how much that's happening. Oh well--good luck to him.
A practial guide to changing human behaviour
Good to keep as a reference book.
Do you want people to listen? Do you want to be more collaborative? Do you want to make sure your pilot project or just your lifestyle is successful in being a model for others? This book provides a generous amount of tools - regarding asking for environmental commitments, ie pledges, and giving prompts to change yours and others behaviour - oh so good!
Reading for work
Aug 12, 2012
Sabra Briere
added it
I have a feeling a lot of people may have read this, but I'm not certain they took the same lessons home that I have taken.
Worth reading when considering what it takes to change behaviors.
Worth reading when considering what it takes to change behaviors.
Read as background info for my internship.
Technically didn't finish reading the last 15-20 pages.
Dry material, sort of interesting topic though.
Technically didn't finish reading the last 15-20 pages.
Dry material, sort of interesting topic though.
This is a good, practical guide to sustainable marketing with interesting case studies.
May 16, 2013
Brent
marked it as to-read
Apr 19, 2013
Emmo
added it
Apr 16, 2013
Megan McGrath
is currently reading it
Apr 07, 2013
Heri Iswanto
marked it as to-read
Apr 04, 2013
Nicole
marked it as to-read
Apr 02, 2013
Rachelle
added it
Mar 24, 2013
Rebecca Deatsman
marked it as to-read
Mar 20, 2013
Olivia Rae
marked it as to-read
Mar 05, 2013
Wendi
marked it as to-read
Feb 24, 2013
Francis Garcia
added it
Mar 17, 2013
Devnagiri
marked it as to-read
There are no discussion topics on this book yet.
Be the first to start one »
