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The Complete Idiot's Guide to Marketing
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The Complete Idiot's Guide to Marketing

2.67 of 5 stars 2.67  ·  rating details  ·  6 ratings  ·  0 reviews
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
Guerilla marketing
Marketing to Boomers and Latinos
Online marketing
Targeted-but-affordable direct mail
Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
Practical, do-it-you
...more
ebook, 2nd Edition, 464 pages
Published November 1st 2003 by Alpha Books (first published 2003)
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