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Whatever Happened to the British Motorcycle Industry?: The Classic Inside Story of Its Rise and Fall
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Whatever Happened to the British Motorcycle Industry?: The Classic Inside Story of Its Rise and Fall

3.8 of 5 stars 3.80  ·  rating details  ·  5 ratings  ·  1 review
The true, inside story of what caused the dramatic decline of the British motorcycle industry at a time when it had to face up to increasing competition from foreign manufacturers.
Paperback, 320 pages
Published July 19th 1998 by Haynes Publishing (first published 1998)
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Andrew
A really good book on the problems of the British motorcycle industry from someone who was intimately involved at the time.

It's interesting to see that internally the engineers at all the major British motorcycle companies knew that the Japanese competition was coming and actually had sensible, feasible ideas to combat the threat but that they were ignored by the senior management who thought that they could go on selling exactly what they had for the previous 30 years.
Joseph
Joseph marked it as to-read
Jul 08, 2014
Paul
Paul marked it as to-read
Dec 15, 2013
Nschwart
Nschwart marked it as to-read
Dec 19, 2012
Brian
Brian added it
May 09, 2012
Tom Parker
Tom Parker marked it as to-read
Jan 01, 2011
Peter
Peter added it
Feb 12, 2009
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