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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate
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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

3.26 of 5 stars 3.26  ·  rating details  ·  196 ratings  ·  22 reviews
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable "To Do" lists after every chapter New Facebook discussion threa
ebook, 366 pages
Published July 21st 2010 by Addison-Wesley Professional (first published March 12th 2009)
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Daniel P
Zilch. Worst book ever published.

I hate to write negative reviews and just reviews in general. Therefore, I will try to keep this brief. I had to write a review of this book because it is easily the worst book I have ever read. If I can save even one person from wasting their time and money on it, then this review will have been completely worth my time.
This book is entirely self serving gloating about her personal success (of which there is none) and her company. She is trying to push social ne
Businessperson’s guide to online social networking

In-the-know companies now actively leverage online social networks – MySpace, Facebook, Friendster and their numerous compatriots – to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees and more. Despite the stereotype that some sites are “just for kids,” many online social communities exist strictly for business people and professionals, including Forbes, CEO Network
The Facebook Era notes that it seems that in each decade there is another major innovation that changes the face of business. Social marketing is just the next logical step. Therefore, as with each previous advancement, those in the business world again need to learn new rules and master new skills.

Today, many people are using Facebook to promote their work in new and exciting ways. Unlike conventional advertising, social networks like Facebook make use of personal connections. It’s inexpensive
This book has some basic techniques for using Facebook to promote the company and market products. I would recommend this for business people who are beginners in online social networks. The book provides a good introduction on how to brand, marketing, sell, and serve customers. But anyone with enough experience with Facebook would find the ideas too basic.
Book Calendar
The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

The Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih.

Clara Shih works for, she also designs widgets for business that are used on Facebook. Her background is both technical and sales focused. She is of course advertising her book on Facebook

The author de
Elizabeth Rose
I was interested in learning more about Facebook and how to utilize it for businesses, and this book hit every mark. It began with an explanation of why Facebook is so popular and so successful as well as why it is important for professionals and businesses to engage in social networking. The analysis was followed by instructions for creating social networking profiles, aps, and ads that fit your company. It also includes sample "codes of conduct" for employees working online with social network ...more
OK, it really comes down to what you know about social media, facebook specifically, and how it can help you "sell more stuff." So the bottom line to this book is the bottom line. Can you make money or more money by reading this book? Looking at this book's reviews, I see only general statements regarding the book's content and little as to whether or not it made the reviewer any money. Well did it?

If you know anything about sales or selling, it's damn difficult. Especially if you're not an est
The Facebook era explains how the world is facing the fourth data revolution being the previous three the following:

1970 - The mainframe revolution (Big calculators)

1980 PC Revolution (The computer at home)

1990 Internet revolution (Knowledge available)

Today The social networking revolution (How to increase the potential of social contacts)

The book has some interesting advice on how to take advantage of the social networking potential for sales and marketing.
I got this book because I thought it would really delve into how to use Facebook for marketing, but I was disappointed at how little Facebook was actually focused on. The book was more like a general introduction to the idea of social networking and businesses. I thought the book might go into the differences between making a friend profile, a page, or a group, but it didn't even mention pages or groups.
Donna Hoover
The author explains the history of social media, platforms and the rapid devolution (is that a real word?)of personal, human relationship and community. In the place of physically connecting with each other, people are exponentially increasing the number of superficial relationships they get to add to their social capital account. Minimal applicability to businesses, great explanation of how it happens!
Louise Silk
Anyone who reads this book to learn more effective uses of Facebook will be disappointed because if you already have a page on Facebook to help promote your business or your cause, you know everything the author has to say. It's slightly useful in that it might make you do a few things to update your page.

The book does has nice summaries at the end each chapter that are also helpful.

Robert Bean
I was curious what a book could tell me about Facebook and social networking, and this book does have a great amount of information within it. I think the book is more helpful for those that are on the novice side of social networking and using the internet. For more experienced users, you'll probably find a good nugget or two but will know most of what is presented in this book.
Thomas Isern
Useful on two counts. First, for establishing a vocabulary to describe recent developments in digital communications. Second, as a summary of best practices in deploying social media for purposes other than strictly social. (One key point being, there are no such things as strictly social media.) The case for profitability is not well made.
First few chapters seem to be filled with truism, but once I got through that it became more interesting and insightful. A proper guide to marketing on Facebook, Twitter and LinkedIn. Could use more technical details, but those usually become outdated quickly. A worthwhile read about social marketing.
В существенной степени самореклама ее сервиса. Много нудного описания, что можно делать с Facebook.
Плюс попытка как-то классифицировать и приложить к маркетингу, на мой взгляд, неудачная.
Lots of great strategies, ideas and success stories. Amazing how Facebook Timeline, launch of Pinterest and LinkedIn evolutions have quickly made the second edition out of date!
Started reading this for an assignment and soon found myself wanting to read the whole thins. interesting book on the phenomenon of social networking and social media.
Very good overview of what Facebook offers. Very practitioner oriented with plenty practical advice. Can't complain. You get what you bought.
Caryl Westerberg
I just listened to Clara speak at the local ACM club meeting. She certainly has an insightful perspective about business and communication trends.
Was a lilte hard to follow at times and info was slightly outdated, but still worth the read.
Jim Turner
Excellent book for someone relatively new to Facebook.
Katie Claxton
Katie Claxton marked it as to-read
Sep 05, 2015
Julia Meylor
Julia Meylor marked it as to-read
Aug 13, 2015
Dr'Sana Abbas
Dr'Sana Abbas marked it as to-read
Aug 11, 2015
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