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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

3.76  ·  Rating Details ·  72 Ratings  ·  10 Reviews
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresse ...more
Hardcover, 271 pages
Published April 1st 2006 by Jossey-Bass
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Dennis Fischman
Apr 28, 2013 Dennis Fischman rated it really liked it
Shelves: nonfiction
You care passionately about something. You want other people to get involved. You want their time, money, ideas, commitment. How do you reach them? Do you send out mail? Work on your website? Go deep on Facebook, Twitter, Pinterest, Instagram? Sometimes it seems as if there's a new way to reach out to people every day. How do you figure out what will really work for you?

Stop. Take a deep breath. Now, read Katya Andresen's Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.

Andrese
...more
Colleen
Apr 10, 2013 Colleen rated it it was amazing
I can't imagine a more worthwhile book for leaders of nonprofit organizations. It explains a comprehensive approach to messaging and marketing your organization so that you lead your organization's various "audiences" and stakeholders to take the actions your organization needs to fulfill its mission. Uses excellent examples from corporate marketing campaigns and how nonprofits have taken the principles they employed in support of the causes they promote. Suggests ways to enact a comprehensive m ...more
Shawn Williamson
Mar 01, 2016 Shawn Williamson rated it liked it
Good - not great - picked up a few good ideas but a little repetitive and "fluffy".
Matt Quinn
This book is a must for those that have struggled with organizing for community action. It provides a terrific formula for build a message that is directed to the audience you want to take action.
Brooke
Sep 07, 2007 Brooke is currently reading it
Work-related book. It's geared towards nonprofit workers who are hesitant to adopt corporate learnings- I'm trying to pick through for good ideas on incorporating my experience into my new gig.
ylin002
Sep 24, 2008 ylin002 rated it really liked it
i'm not sure what i expected - i thought it had something to do with the Foundation, but it's actually put together really well, and there's so much you can take from it.
Eric Silverman
Aug 27, 2012 Eric Silverman rated it really liked it
I'm looking forward to Andresen's thoughtful experience in the world of giving.
Mary Ann
Jun 16, 2011 Mary Ann rated it did not like it
was assigned for class. Didn't finish it. Wasn't thrilled by it.
Kendrick
Apr 28, 2013 Kendrick rated it it was amazing
Must read...
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