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Marketing Kit for Dummies
The forms, letters, and other tools included in "Marketing Kit For Dummies," 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.Note: CD-ROM/DVD and other ...more
ebook, 384 pages
Published January 27th 2009 by For Dummies
(first published November 26th 2004)
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I confess to using the For Dummies line from everything from Blues Guitar to under standing the stock market. I never finsih any of them, but madly thumb to the placesd where they answer the specific questions I have...This one is no different. Much of the advice is great, solid common sense, but then there are windows and doors thrown open that are invaluable if one is willing to simply take the ball and run...
Needed to read this for work. I'm not finished yet, but so far it is extremely helpful for first timers in marketing. I have a much better idea of how to approach marketing for a small company to large company. I was very happy to finally understand successful, functional strategies and practices. Easy read - as it says, it's for dummies.