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No Logo: Taking Aim at the Brand Bullies

3.85 of 5 stars 3.85  ·  rating details  ·  14,363 ratings  ·  567 reviews
The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the infor...more
Paperback, 512 pages
Published December 4th 2000 by Vintage Canada (first published December 1st 1999)
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(showing 1-30 of 3,000)
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Shelly
Apr 07, 2009 Shelly rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Lloyd Doblers and Norma Raes
Recommended to Shelly by: Laurel's commie fiance
Shelves: true-story
This book for me really brings the phrase "ignorance is bliss" to life. No, I do not want to support a mega, multi-billion dollar operation that ships its jobs over-seas so that it can pay pennies (if that) on the dollar for labor. And low wages aren't the worst of what's offered to the Vietnamese, Taiwanese, Chinese workers etc.(usually women) who wove together my Gap top and glued the sole onto my favorite old school Nikes. "Hey! Check out my new kicks! I'm keeping it real, yo!"

But then, what...more
Justin Mitchell
Another one of those books that I think I would have loved eight to ten years ago...but the thing is that most everything Klein says in this book seems pretty tired and obvious. Granted, this is probably because of the firestorm this book caused, or, more specifically, was contemporary with, and the inundation of our political discourse with anti-globalization, anti-neoliberal critique and debate, but I still generally didn't feel like anything she had to say was quite the revelation that she th...more
Ben
Ok ok ok, I know the hype surrounding this book. Your dreddy activist friend keeps recommending this to you. That dirty hippy that is a total vagabond is doing the same.

Well, what sold me on this book was an image taken from a busy street with all of the logo's removed using Photoshop. Striking.

And the book is long, interesting and at times redundant. Naomi Klein is hot, first of all, but mainly she's right. Advertising ruined the planet. Basically. We could argue that human desire and the wea...more
Marc
Nov 29, 2007 Marc rated it 2 of 5 stars  ·  review of another edition
Recommends it for: coffee-shop hypocrites
Klein surely had good intentions when she wrote this book. Unfortunately it does not take long to realize that she has no idea about what she is actually talking about. Her understanding of economic processes can be labeled as highly flawed. The impressions she is giving about production facilities is dangerous. To think it is for the best interest for developing countries to close these factories is arrogant and plain wrong. Despite what Naomi Klein is trying to imply, the vast majority of the...more
Dorien
definitely some good information, but something about the books style turns me off. i feel a little preached to, or manipulated. I guess my recent-college-student self wants more of an attempt to appear objective. objectivity may be an illusion, but it is one of my personal favorites.
مروان البلوشي

لفترة ما في التسعينات، كانت ناعومي كلاين هي الصوت الأميركي الأكثر غضباً ورفضاً لكل نتائج العولمة والثقافة الاستهلاكية التي أصبحنا نعيشها في كل دقيقة وساعة من حياتنا. تحكي كلاين عن طفولتها ومراهقتها قائلةً أنها كانت مهووسة بالموضة والأزياء وأغلى السلع والبضائع، وأنها كانت تقيم نفسها والآخرين من خلال ما يمتلكونه. وكانت تحلم بالعمل في إحدى الشركات الدولية الكبرى.

ولكنها تغيرت فيما بعد، وهذا التغير الذي نضج أثناء عملها في مجلة "تايم" الأميركية الشهيرة جعلها ترى أضرار العولمة نمط الحياة الاستهلاكية عل...more
Brent
We were editors in Canada's student press at the same time -- 1992-93. Even then, Klein was in a league of her own. Well, Doug Saunders was up there, too.

If I'm going to be honest with myself, I have not yet read this book for very selfish reasons: while Naomi's star continued to climb, I chose alcohol, drugs and self-absorption. Klein's fame arose from a commitment to serious journalism and leftist politics. I was jealous.

At an ORCUP Conference in 1993 (Ontario Region Canadian University Press)...more
Selina
It took me months to get through No Logo because every chapter brought up a lot of anger and frustration that had to be dealt with. As someone who has been previously ignorant of most of these social issues beyond a dim awareness from pop news, this book was really one of rude awakening. Klein has an agenda (obviously), but she backs up her claims and tries to see other sides of the story. I really admire her writing style: concise, intelligent, and witty without being preachy or pretentious. Pe...more
Paul
This book's divided into four sections—No Space, No Choice, No Jobs, and No Logo. The first three are cool, they talk about, respectively, how corporations in the 90s took over all our space with their logos, how we have no choice but to buy their products since they buy all the other smaller companies and it's crazy hard to find indie stores anymore, and how there aren't any good jobs since corporations like Nike outsource everything to Burma. These first three sections are really good. Everyon...more
Matt
Whew! I finally finished this dense and comprehensive look at how our lives have been reduced to corporate sponsorship (this message brought to you by Nike! Enhance your intellect, strive, go further, Nike.). Naomi Klein leaves no angle unexamined, no critique left unexplored. From the way that branding has affected our daily lives (utter ubiquity and overkill) to the way that it has effected our jobs, (loss of manufacturing jobs... jobs moving overseas to contract laborers) to the way those lab...more
Stupidusatmaildotcom
Mar 15, 2014 Stupidusatmaildotcom rated it 2 of 5 stars  ·  review of another edition
Recommends it for: Critical reader
Yea but no but...

It was a nice try, and while I could probably agree on many levels with the author, I still call Klein a hippie.

I have always thought it to be wholly unreasonable to demand and to sincerely expect anyone and everyone to offer their own plan as to how things should be done as opposed to how we do things now. This is preposterous. Anyone who can come up with valid arguments why things currently are amiss and why they should be remedied, must be allowed to voice their opinion despi...more
Rick
Reading this book more than ten years after it came out is hard. It's difficult to realize how momentous it was at the time. It's hard to understand that this book is one of the cultural underpinnings of the anti-sweatshop movement, the WTO protests, Occupy Wall Street. The cynicism about brands that Klein documents is so pervasive now it's hard to remember how much people just loved brands blindly and completely at one point. THis book completely changed things.

Having read several Klein articl...more
Celia Powell
God, this was such a fantastic book. I'm sure you've heard of it - it's about sweatshop labour, globalisation, branding, the way in which companies produce and how that's changed over the years.

I picked this up because it was on the reading list in the back of Scarlett Thomas's PopCo, and I can see why - the sort of realisations that Alice in PopCo has about branding are all in here, as are the seeds of the movements against branding.

This is a depressing book, of course. I'm certain that so man...more
Troy
Naomi Klein is an incredibly sloppy scholar. As a writer she reminds me of Malcolm Gladwell. Both write books that seem as if their author has reflectively thrown everything they've found that seems vaguely interrelated and interesting.

In this book, Klein takes on marketing, branding, and sweatshops. Her main theme is the gradual corporatization of the world, but I find it hard to compare the absolute horrors of sweatshops (which her investigative journalism exposed beautifully) to the public e...more
Todd Martin
No Space:
Public space is being branded at an ever increasing rate. From sports stadiums and athletes to concerts and educational institutions. These brands have an extraordinary influence over public policy and our lives.

No Choice:
As companies gain power they are taking over entire segments of the marketplace and ‘synergizing’ their brand. The classic example is the publishing company, which owns the distributing company that gets the product to the stores, the communications outlets which prov...more
Steve
Ten years ago, Naomi Klein's No Logo was a virtual fashion accessory for a certain generation. Everywhere you went, hip earnest types could be seen reading it - on the train, on holiday, even in Starbucks sipping on a latte (with obligatory sprinkling of irony). Being neither hip nor earnest myself, I managed to miss out on this achingly cool phenomenon, and only picked up a copy to read earlier this year. The good news is that if you're coming to No Logo a decade or so after the party ended, be...more
Jeff
Having read it about a year after it was first released, I felt as though my eyes had been suddenly opened to a rather horrible reality about how globalized (a.k.a. transnational) capitalism was concentrating wealth in the hands of a powerful few and exploiting a poor majority for their labour. To read it now would surely reveal dated views of the economic and cultural world in which we find ourselves. I would also have to admit that by about page 378 I was finding the tone a bit shrill. In spit...more
Chris
Slovenian philosopher Slavoj Zizek frequently uses as an explanatory topos the following reading of Einstein's theory of relativity: In the special theory of relativity (so the story goes) matter has the effect of curving the space around it, so the shortest distance between two points is not necessarily a straight line. However, with the shift to the general theory of relativity the story is reversed; the curvature of space is no longer the effect of matter's gravity, it is rather matter itself...more
Matt
For an understanding of what's going on in the current social sphere, No Logo should be required reading. Not that the book is perfect, but it contains a wonderful analysis of how the corporate sphere has expanded to fill virtually all areas of public space and dialog.

One of the most surprising aspects in reading the book is the realization of how complicit we have all been in our own corporate takeover. In the early 90s, major companies (Nike being the paradigm, but for from the only example)...more
matt
(drastically condensed reaction)

It's a good start to a larger, overarching leftist critique of the way we live now. Klein does a fine job of explaining and exhuming many of the classic discontents of Capitalism, let alone the free-market nuttiness we've come to know. It's worth reading simply for the shedding of some further light on many of the social conditions we seem to take for granted.

The trouble is, she doesn't seem to have much to offer in the way of a viable, significant response- an al...more
William
Today, more and more campaigners are treating multinationals, and the policies that give them free rein, as the root cause of political injustices around the globe.

The impact this book had was slightly overshadowed by the events of September 11th 2001, when everyone's focus and concerns seemed to suddenly turn elsewhere. But that's not to say it has lost any of its power.

Reading it now, having read Klein's latest work (The Shock Doctrine: The Rise Of Disaster Capitalism), it's just as concerning...more
Reb
Oct 12, 2007 Reb rated it 5 of 5 stars  ·  review of another edition
Recommends it for: participants in the economy (that means YOU)
um, read this book.

it has an unfortunate problem: written in the late nineties, detailing the then-prevailing juggernaut of unbridled globalization, its analysis was almost immediately dated once sept 11 changed the topic of the conversation. in my 2002 edition klein adds a slim afterword/nonupdate that, from the vantage point of 2007, fails to properly reargue her original and very persuasive terms.

that said, this is a staggeringly broad and well-researched book. it doesn't just rehash what we...more
Martin
This is one of those perfect books, along with "Zinn's People's History". Basically its a evaluation of corporations shift from manufacturing to marketing. From creating products to creating a brand. It addresses the social impact these decisions have had on American labor movement, manufacturing base. It also evaluates of how we see ourselves through the products we buy. It is extremely easy to read, well written, and good stories. I read alot of political books, but Naomi find so many stories...more
Dave Lefevre
This is an extremely important book even if some of Klein's optimism for taking back our community spaces and for trimming back corporate rule of government was curtailed by the September 11 attacks.

The anti-corporate movement has had a lot of hard times in the 10 or so years since No Logo was written, but the past year has shown there is signs for hope. Despite this such "common sense"like "multinationals are job creators" continues to be parroted as fact even though it has been throughly untr...more
Raymund
Jul 24, 2007 Raymund rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Anyone with a conscience
This will be my first book on goodreads.com, officially. The most "Adult" book I have read, alongside Howard Zinn's A People's History of the United States, in my twenties. I have the biggest crush on Naomi Klein. For anyone interested in the negative effects of corporations on third-world companies I would also recommend reading The Corporation (or just watch the documentary, which includes interviews with both Naomi Klein and Howard Zinn. I recommend watching the documentary since it includes...more
Grant
Mar 03, 2008 Grant rated it 5 of 5 stars  ·  review of another edition
Recommends it for: anyone who has the brainpower to sign up for this site
Reviewer Marc states "Despite what Naomi Klein is trying to imply, the vast majority of the factory workers is happy to have these jobs and nobody is forced to take them", which is precisely the flawed reasoning Klein takes on and demolishes in her beautiful yet tragic portrayal of the post-industrial United States in her well-written and easy to read No Logo. Obviously, neo-con, pro-free trade leaning people will find this book trite simply because of the beliefs Klein holds (it would be like a...more
Drew
Jul 23, 2007 Drew rated it 5 of 5 stars  ·  review of another edition
Recommends it for: modern cynics
Shelves: nonfiction
This is my bible. Why? Well, we live in an age when every experience, from driving down the street, to listening to music or surfing the internet, all result in one inevitable conclusion- commercial bombardment. This book illustrates how before advertising, people actually cared which shoe lasted longest or looked best. Now, people are more concerned with branding. The modern corporation devotes enormous time and money to figuring out how to sell cool to the youth of America. And Naomi Klein, ev...more
Marcia
I thought I knew enough insidious information on logos, branding and multinational corporations, but this book definitely pushed back the curtain even wider on this pervasive element in society.

It's true that what we purchase is no longer about substance, but about the idea that is being sold. It's made me rethink every single purchase that I make. Do I really need it? Or is it just that I want it? But why do I want it?

Hopefully this book will leave you posing the same questions in your daily p...more
Mary
I'll admit I was a little afraid of starting this book, fearing that it would trigger feelings of wanting to move to the woods Walden-style to escape this odious corporate culture.

So far no escape feelings and I'm on Chapter 2. I like Naomi Klein's very accessible study of brand expansion in the 90s. She isn't opposed to all advertising, which she says is simply about selling products. Branding instead sells a lifestyle or even further a "philosophy".

Thanks for loaning this book to me Steve.
Coop
If there's anyone out there who is or wishes to be in the activist game right now that has not yet discovered Naomi Klein, they need to get reading. Very scholarly, well researched and exacting in her arguments, she consistently tears hyper capitalism apart in this book, as well as in The Shock Doctrine. Get busy out there folks! Also, her website is an excellent resource for keeping track of abuses done around the globe by our western corporate money printing machine.
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Naomi Klein is a Canadian journalist, author and activist well known for her political analyses of corporate globalization.

The Shock Doctrine has been translated into more than twenty languages. It was a hardback bestseller in Canada, the United States, Germany, Italy, Spain and Sweden, nominated for multiple awards including the Los Angeles Times Book Award and the New York Public Library Bernste...more
More about Naomi Klein...
The Shock Doctrine: The Rise of Disaster Capitalism Fences and Windows: Dispatches from the Front Lines of the Globalization Debate This Changes Everything: Capitalism vs. the Climate No War Bush Contra Venezuela

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“What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.” 7 likes
“Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.” 6 likes
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