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Strategies and Tools for Corporate Blogging
by John Cass (Goodreads Author)
Advertising and public relations are the best ways to connect with a company's audience through traditional media. Now blogs are the best way to connect with millions of customers through the medium of online consumer generated media. Blogger relations is the practice of building an effective blog that reaches their audience in the new world of consumer-generated media. Bl...more
Paperback, 224 pages
Published April 1st 2007 by Butterworth-Heinemann
(first published January 1st 2007)
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John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com and is...moreMore about John Cass...