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The New Influencers: A Marketer's Guide to the New Social Media
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The New Influencers: A Marketer's Guide to the New Social Media

3.77 of 5 stars 3.77  ·  rating details  ·  100 ratings  ·  13 reviews
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
Hardcover, 238 pages
Published May 1st 2007 by Linden Publishing (first published April 1st 2007)
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Catherine Stapleton
Jun 27, 2008 Catherine Stapleton is currently reading it
I'm reading up on blogs. This is primarily a marketer's guide, but it's been a great resource for me in terms of references to on line sites, blogs, and even blogs about blogs. Pretty interesting.
This is a great book for people (esp. business people) who are new to social media. In an easy to read format it helps to explain how influencers have changed the way people buy.
Oleg Kagan
For a book published in 2007, "The New Influencers" does an awful lot of talking about blogs and podcasting - topics that have been covered skillfully countless times (in more depth) since 2003.

Instead of coming up with any new ideas, Paul Gillin passes off information one could discover on any halfway-decent marketing blog and passes it off as somehow worthy of being in a book.

The only thing a little bit worthwhile about "The New Influencers" are the profiles of 'influencers.' Most of their s
Teena in Toronto
I find the whole of concept of social media and how far we have come in so little time fascinating!

And this was an excellent book which covered the subject very well.

The various topics include blogging and podcasting, standards, enthusiasts, the power of influence, how big business is using it, viral marketing and next steps.

Even if you just have a personal blog, it is still an interesting read to discover how businesses are using social media to change the way they provide information to us and
This book brings up some good points about the usefulness of the social marketing. The book was printed about 2 years ago, so there's much more to talk about when it comes to social marketing than was available at the time he was writing. I would tend to say that this book could just as easily been published as a journal article, but hey, the guy wanted to write a book.
Alison Kenney
This was an OK read. I read it for work and ended up taking notes on lots of social media influencers I want to follow. But it wasn't a terrifically-written book. More like lots of blogs strung together.
Great book on how companies, large and small, can leverage the power of social media to strengthen their brands and better communicate with their customers.
Fascinating Book...Learned alot. A bit long and the writing style was ok, but it was superior in terms of content. Worth the read
A great book for anyone in Marketing to pass on to co-workers or customers who might still think that Web 2.0 is just a fad.
Ron Arden
Good understanding of how individuals have become the new influencers because of the internet and social media tools.
Lori Grant
A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Definitely geared more towards professional PR people, not as much for me
Jan 05, 2009 Alison marked it as to-read
Recommended by Deb O.
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