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23rd out of 30 books
—
25 voters
The Entrepreneur's Guide to Customer Development
by
Brant Cooper,
Patrick Vlaskovits (Goodreads Author)
Paperback, 104 pages
Published
July 29th 2010
by Cooper-Vlaskovits
(first published April 23rd 2010)
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574)
A very brief overview into Customer Development, mostly drawing from The Four Steps to Epiphany and The Lean Startup with a hint of Business Model Generation thrown in for good measure. Probably a good intro to someone who has a vague idea of what Customer Development is but who needs more details to fill in the blanks.
The book is well written and the material is truly worthwhile for anyone involved in or considering entrepreneurship or participating in a startup of any form. This book together...more
The book is well written and the material is truly worthwhile for anyone involved in or considering entrepreneurship or participating in a startup of any form. This book together...more
First the title of the book is very misleading. It should have been "The Entrepreneur's guide to STEP 1 of customer development. Yes, that is right; it covers just one - fourth of the process and NOT the entire 4 steps. Second, it is poor at even setting out a guide to entrepreneurs on the basis of Customer development/Lean start up methodologies. There are far better books for that such as Running Lean by Ash Maurya.
Don't waste your money or time as I did. Skip this book.
Don't waste your money or time as I did. Skip this book.
Whether you are in Sales, Development, Marketing or Customer Services, this quick read goes over many actions and processes you may start using in your profession immediately, in order to validate your assumptions.
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Too expensive for 96 short pages. There are some interesting points which point in the direction of reading 'The Four Steps to the Epiphany,' but overall the book is sadly disappointing.
This "baby bear" of books: not too long, not too short, but just right. Nice, actionable summary of customer development.
A very short description of the Customer Development approach pioneered by Steven G. Blank. And IMO too short.
Unfortunately, this books is 4 times as expensive as the Four Steps to the Epiphany and covers only fourth the ground.
No book can tell you how to do it, JFD! This book offers a very nice framework for getting it done.
I co-authored this with Brant Cooper so I am a bit biased, but very proud of this book.
Not useful, you need to read the other books mentioned in the book to understand
Good but inferior to "Running Lean" and "The Lean Startup"
The content is solid, though not particularly groundbreaking. Much of the subject matter is what I would consider common sense but explained with buzzwords and catch phrases. The biggest letdown with this book is that the title and intro lead you to believe that this is an all encompassing guide to the customer development process when in fact its a detailed guide of one phase and barely scratches the surface of the others.
I found some of the diagrams difficult to understand. I feel it was a solid interpretation of Four Steps to the Epiphany.
Jan 14, 2013
Natalie
marked it as to-read
Wortmann's rec
Motivating. Can't wait to start my own business
Pros:
- short
- no fluff
- some concrete tactical advice and even templates
- covers customer discovery
Cons:
- title is misleading, only customer discovery is more seriously covered
- short
- short
- no fluff
- some concrete tactical advice and even templates
- covers customer discovery
Cons:
- title is misleading, only customer discovery is more seriously covered
- short
Jan 15, 2012
Alex Harsha-strong
rated it
3 of 5 stars
·
review of another edition
Shelves:
non-fiction
A very to-the-point book on developing your idea and getting it in the hands of interested people. I was mislead by the "Four Steps" as this really only talked about one: Customer Development. However, this books brevity and foundation in real applications kept me interested. A good read for those thinking of entrepreneurship.
This is a good and quick way into Blank's customer development methodology. Great for people who don't want to wade through Blank's original which is much longer and is a hard read.
Good book! It gives some useful tips to begin exploring the customer development world. It's a little short but paints a good picture of customer discovery.
Probably will come back and review if I even do my own start up, but right now didn't have much for me. Summary: test your assumptions.
I haven't read the books this one is summarising, but I thought it was pretty good. I'll no doubt refer to it in the future.
If you are starting a company or building a product, then it is an absolute must read.
Great resource. It's a "lean" book!!!
May 17, 2013
Gabriel Bianconi
marked it as to-read
May 17, 2013
Fajar Adi
marked it as to-read
May 16, 2013
Manuel Kreutz
marked it as to-read
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