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Actionable Web Analytics: Using Data to Make Smart Business Decisions
by
Jason Burby
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your...more
Paperback, 256 pages
Published
May 1st 2007
by Sybex
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I started this book in 2008 but it just never took off for me. I'd like to finish it, but I don't enjoy reading a book with 3/4 filler.
You know those books that go on and on and on about a simple subject and you're thinking, "... come on already, you could have saved me a couple hours here and put this all on one page! And saved me money as well." Well, this is one of those books.
I'm already in chapter two or three and have yet to learn anything of value. The authors like to talk about themselv...more
You know those books that go on and on and on about a simple subject and you're thinking, "... come on already, you could have saved me a couple hours here and put this all on one page! And saved me money as well." Well, this is one of those books.
I'm already in chapter two or three and have yet to learn anything of value. The authors like to talk about themselv...more
This is a good one on web metrics. It focuses on organizational obstacles, benefits, and coordination. It has a hard push for monetizing, which allows it to go light on specific analytics. Of course, the KPIs for every organization are different, so that type of discussion might not have been of much use anyway. If web analytics is part of your job, this is likely worth your while.
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I think this book is geared toward employees of companies that have no idea what web analytics are or why they would need to pay attention to them. If you are looking for a book that will go into any depth at all about web analytics, the types of data collected or what to do with it, look elsewhere.
awesome principles - written from the perspective of how to begin applying or begin fully utilizing an organization's web analytics. wholeheartedly agree with all the concepts covered.
Not recommended. Dry text and uninspiring content on an area that could be much more exciting.
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