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The One to One Manager: Real-World Lessons in Customer Relationship Management

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3.45  ·  Rating Details ·  20 Ratings  ·  1 Review
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the ...more
Paperback, 288 pages
Published January 15th 2002 by Crown Business (first published October 19th 1999)
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Brian
Dec 23, 2012 Brian rated it it was amazing  ·  review of another edition
Several excellent case histories...some of which I worked on personally.
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Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by international
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More about Don Peppers...

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