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Marketing to Generation X
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Marketing to Generation X

2.71  ·  Rating Details ·  7 Ratings  ·  1 Review
For decades, advertisers have pitched their ads toward Baby Boomers, the great demographic bubble of affluent individuals born between 1946 and 1964. As Boomers became advertising and media executives themselves, this trend was reinforced. But this emphasis on Baby Boomers to the exclusion of all others marginalized a group whos purchasing dollar is becoming more powerful ...more
Paperback, 192 pages
Published January 15th 2002 by Free Press (first published January 1st 1995)
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Bryan Worra
Aug 23, 2007 Bryan Worra rated it it was ok
You've got to love a book that suggests:

"Generation X doesn't dislike advertising. They dislike hype. They dislike overstatement, self-importance, hypocrisy, and the assumption that anyone would want to be disturbed at home by a salesman on the telephone..."

Although it frightens me to think of the generation that does like these things, it was amusing enough to see the assumptions made by conventional advertisers and marketers scrambling to understand the new media-savvy consumer that Gen X supp
...more
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