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The Audacity to Win: How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin
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The Audacity to Win: How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin

4.07 of 5 stars 4.07  ·  rating details  ·  116 ratings  ·  10 reviews
The inside story of a brilliant campaign, with lessons on how the Democrats can secure victory in the future.
Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise
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ebook, 432 pages
Published August 1st 2010 by Penguin Books (first published November 3rd 2009)
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Nicolás Díaz
Even though I knew the ending, this book had me more engaged than most of the novels I read. You may say what you will about Obama the President, but the history of Obama the Candidate is an epic and inspiring story. Plouffe honest recall to both the high and lows of the campaign are entretaining and educative.

For those interested in political campaigns, there is a lot to take away. First, the need for a clear and concise strategy that needs to be followed with military discipline. Second, the u
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Brigitte
If Josh Lyman was a real person who wrote a book without the help of Aaron Sorkin, this is what he would write. A little dull, but strangely fascinating, I have a whole new perspective on the political process now: it is the ultimate chess game. With enough money, man power, and information, you can swing things in your direction. Sure it doesn't hurt to have a once in a generation candidate who sweeps the whole world off its feet, but Plouffe's strategy is really about the smallest of moves. He ...more
Cheryl Klein
I picked this up over Christmas and started reading it soon after President Obama's Tucson speech -- I think because the heights of his oratory there reminded me of the dramatic, heady days of the 2008 campaign, and I wanted to reconnect with that energetic, hopeful spirit in the midst of the current slog against the House Republicans. (Oh, those House Republicans.) It was fun to read an alternate point of view on the familiar highlights and lowlights of the campaign -- like reading ENDER'S SHAD ...more
Jim
This very readable book is the story of the Barak Obama 2008 Presidential Campaign as told by David Plouffe, the Campaign Manager. This book will show you how presidential and probably many State, Campaigns will be run in the future. I think that this campaign was successful because it used new technology in a manner not done before on the National level.

I must read for those interested in how campaigns, which campaigns, might be successful in the future.
Sean
This is a strong and entertaining inside account of the revolutionary Obama 2008 campaign. There are lessons here for managers and strategists in any field about succeeding with a unique product in the face of stiff opposition from conventional wisdom. This account from the Obama 2008 campaign manager sheds light on key decision-making processes. It is an essential tool for understanding President Obama's approach to governing, as well.
Michael Fedor
If you are a student of campaigns and elections, it's a must read. Strong insights into how the 2008 Obama victories were based on strategies and tactics. If you are not a student of campaigns, you'll find the book boring and wonky. I enjoyed it. Recommend it to other politically minded, campaign staff friends.
Kimberly
I didn't expect to give this book such a high rating, but it really was a page turner. Even though we all know the outcome of the 2008 election, it read like a suspense thriller, only without the killing. Well, unless you call a blow out win of 74% of the popular vote to Obama over McCain a killing.
Chris
A very detailed nuts and bolts look at the '08 Obama Presidential campaign. Anyone who likes political campaigns or is a political junkies would find something of interest in this book. Plouffe actually writes in a pretty interesting and accessible style.
Dani
Not the best writing in the world, but definitely a captivating story in it of itself. Worth the read.
Dennis
Kept Attention - 5
Well-written - 5
Accessible - 5
Must Read - 3
Important - 1
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David Plouffe began his career canvassing door to door in Delaware and Iowa and has since managed two U.S. Senate races, a congressional race, and the Democratic Congressional Campaign committee. Plouffe served as Democratic leader Dick Gephardts Deputy Chief of Staff in 1997-98. In 2001, he joined forces with David Axelrod and in 2004 their firm AKPD media served as lead strategist on Barack Obam ...more
More about David Plouffe...
The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory The Audacity to Win How the Democrats Can Win How the Democrats Can Win by Leading America to a Better Future in 2010and Beyond: An Update to The Audacity to Win (A Penguin Group eSpecial from Penguin Books)

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