<![CDATA[The Marketing Gurus: Lessons from the Best Marketing Books of All Time]]>

false <![CDATA[The Marketing Gurus: Lessons from the Best Marketing Books of All Time]]> http://photo.goodreads.com/books/1179472557m/921462.jpg 921462 1 Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summariesThe Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. Other featured books include: Positioning by Jack Trout and Al Ries Kotler on Marketing by Philip Kotler The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna And more The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved. 906491 30 3 2006 The Marketing Gurus: Lessons from the Best Marketing Books of All Time total:7|5:2|4:0|3:5|2:0|1:0| 7 25 19 1 0 0 false false Tue Jan 01 00:00:00 -0800 2008 Tue Jan 08 20:28:20 -0800 2008 Wed Jan 09 07:31:52 -0800 2008 more...]]> 5 0 false false Thu Nov 12 08:37:00 -0800 2009 Thu Nov 12 08:37:04 -0800 2009 0 0 false false Sun Sep 13 09:44:02 -0700 2009 Sun Sep 13 09:44:02 -0700 2009 0 0 false false Thu Aug 06 21:33:40 -0700 2009 Thu Aug 06 21:33:40 -0700 2009 0 0 false false Thu Jun 25 00:00:00 -0700 2009 Thu Jun 25 07:09:16 -0700 2009 Thu Jun 25 07:09:28 -0700 2009 0 0 false false Sat Jan 03 04:19:34 -0800 2009 Sat Jan 03 04:19:34 -0800 2009 3 0 false false Wed Feb 11 20:56:49 -0800 2009 Sat Dec 13 19:00:41 -0800 2008 Wed Feb 11 20:56:49 -0800 2009 5 0 false false Tue Dec 02 00:22:20 -0800 2008 Tue Dec 02 00:22:20 -0800 2008 3 0 false false Sat Nov 22 18:59:25 -0800 2008 Sat Nov 22 18:59:25 -0800 2008 0 0 false false Tue Jul 29 00:54:58 -0700 2008 Tue Jul 29 00:54:58 -0700 2008 0 0 false false Fri Jul 04 10:05:45 -0700 2008 Fri Jul 04 10:05:45 -0700 2008 0 0 false false Sat May 17 12:41:38 -0700 2008 Sat May 17 12:41:38 -0700 2008 0 0 false false Sat May 17 10:12:33 -0700 2008 Sat May 17 10:12:33 -0700 2008 3 0 false false Fri Feb 15 22:15:01 -0800 2008 Fri Feb 15 22:15:05 -0800 2008 0 0 false false Sat Dec 29 17:22:53 -0800 2007 Sat Dec 29 17:22:53 -0800 2007 3 0 false false Mon Aug 27 11:00:44 -0700 2007 Mon Aug 27 11:00:44 -0700 2007 3 0 false false Mon Aug 27 09:01:45 -0700 2007 Mon Aug 27 09:01:48 -0700 2007 0 0 false false Sun Jul 01 00:00:00 -0700 2007 Wed Jul 25 18:29:07 -0700 2007 Wed Jul 25 18:29:21 -0700 2007 0 0 false false Tue Jun 05 18:39:41 -0700 2007 Tue Jun 05 18:39:47 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=921462