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The Guerrilla Marketing Handbook

3.94  ·  Rating Details ·  419 Ratings  ·  5 Reviews
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules ...more
Paperback, 396 pages
Published November 19th 1994 by Mariner Books
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Lamech Mariita
Jan 09, 2013 Lamech Mariita rated it really liked it
Although the book was published in 1995 and some of the info is outdated, it's still a great informative book and a good book to read. The book encourages you to make a marketing plan and walks you through it step by step. The material is explained clearly, with examples, and represents techniques that work in business for you. It's also packed with practical examples of marketing that deliver results.
Lori Grant
Mar 29, 2013 Lori Grant rated it liked it
An optional-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
Derrick Seagraves
Dec 12, 2015 Derrick Seagraves rated it it was amazing
I love this whole series, and tell stories from this book all the time to demonstrate lateral thinking.
Chip Miller
Oct 14, 2008 Chip Miller rated it liked it
Shelves: business
Though still relevant, this book is missing a relevant discussion of using the web (ethically) for promotion
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