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The Guerrilla Marketing Handbook
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules ...more
Paperback, 396 pages
Published November 19th 1994 by Mariner Books
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Although the book was published in 1995 and some of the info is outdated, it's still a great informative book and a good book to read. The book encourages you to make a marketing plan and walks you through it step by step. The material is explained clearly, with examples, and represents techniques that work in business for you. It's also packed with practical examples of marketing that deliver results.