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Guerrilla PR 2.0

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3.44 of 5 stars 3.44  ·  rating details  ·  93 ratings  ·  10 reviews
s/t: Wage an Effective Publicity Campaign Without Going Broke
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your
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Published September 1st 2009 by Blackstone Audiobooks (first published 1993)
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José
Calling this the "P.R. bible" is pure hype, but this book is a very good introduction to public relations on a limited budget. Levine provides numerous examples of his style of public relations along with corresponding guidelines. Note that this book is not exhaustive and lacks detail. The author prefers that the reader understand the mentality and basic concepts of "Guerrilla P.R." and thereafter fill in the blanks with his own creativity. The book would profit from further editing to cut out c ...more
Jamie
This book takes a while to get to the point. I couldn't finish it, to be honest. I got halfway through and found another marketing book that was so much more what I was looking for. After hearing lots of examples of companies who do it wrong or right in marketing and hearing a LOT about the author's personal success, I felt like it took me 1/4 of the book to get into some hard core advice and business models suggestions. I feel like this book is great for students but not really the easiest thin ...more
Odette Carney
Great insights into the world of PR and how the media controls what we see and learn. Bit wordy at times and some suggestions were a bit basic. Although I did like his ideas on pitching a story.
Pashmina
More priceless information from the same author of Guerrilla P.R., except now the strategies are adapted for the Internet. I definitely learned a lot from the examples and stories but this book is outdated now. It’s waaayyy behind the technology curve now, and was just about to hit it when I read it back in 2002. I think the author may have tried too hard to define construction of websites, and not enough time encouraging innovation. So, a little off track, and not timeless.
Meg
Definitely more helpful for what I needed - a PR basis for helping out with a local band, since the author comes from an entertainment background. Very accessible.

Maybe would have preferred a few more specifics, or perhaps an appendix with more samples of press releases, business letters, proposals, and the like.
Joe Nicassio
This book is the definitive book on PR.

Michael has a track record of working with A-LIst Celebrities, Corporate Giants, Heads of State, and Rock stars.

More than a "how-to" book, it gives the "mindset" of what you need to do to get P.R.
Lori Grant
A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.
Lori Grant
A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.
The
some decent advice, a bunch of obvious stuff.
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