The Vignelli Canon
More lists with this book...
It is a classic, timeless logo. In the book Vignelli explains:
We are for a Design that lasts, that responds to
people’s needs and to people’s wants. We are
for a Design that is committed to a society that
demands long lasting values. A society that earns
the benefit of commodities and deserves respect
AmericanAirlines in 2013 is a bankrupt company and it has replaced Vagnelli's timeless master piece with this:
No one from AmericanAirlines read ...more
The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.
That quote 100% sums up this book. Both Massimo and this book are brilliant; there is no reason not to read it. It's only 100-pages and it's free: http://www.vignelli.com/canon.pdf
Trebuie s-o citească toți. Pentru a înțelege ce înseamnă bunul gust, decența, eleganța, pertinența, logica, rațiunea chiar a tot ce înseamnă imagine, a tot ce înseamnă design.
Oferă soluții pentru designeri. Și oferă puncte de vedere (de atenție, de luat în considerare) pentru fiecare.